Cernium Launches Archerfish 'Eye Think' Ad Campaign

Archerfish Solo, the first Thinking Camera, introduces Video Monitoring Done Right to consumers

Jun 15, 2010, 09:00 ET from Cernium Corporation

RESTON, Va., June 15 /PRNewswire/ -- Cernium has launched a new advertising campaign featuring Archerfish Solo™ with a creative and brand strategy that challenges conventional approaches to consumer security products. Instead of confronting consumers with threatening images, the Eye Think™ campaign humanizes the award-winning wireless security camera while highlighting the distinctive feature that sets Archerfish Solo apart from other consumer security cameras -- patented, homeland security technology that allows it to understand what it sees.  

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"Consumers have been conditioned to accept products that require them to spend hours watching video," said Craig Chambers, president and CEO, Cernium Corporation.  "Archerfish elevates the entire video monitoring experience by watching video for you and showing you only what matters.  It's transforming the consumer video surveillance category, and we wanted an innovative campaign that was as ingenious as the product."

"Like you, Archerfish Solo thinks," said Helen Shepro, vice president of marketing and product management, Cernium Corporation. "The Eye Think double entendre intrigues consumers and draws them in to learn more about the product and its unique capabilities."

Most people don't realize that video monitoring systems available to them today are based on decades-old technology that requires them to spend countless hours watching live video to see if anything happens, or searching through footage after an event occurs. Archerfish Solo revolutionizes the video monitoring paradigm by making video technology that understands what it sees available for the first time to consumers. You tell Solo what to watch for, and it instantly sends a video alert to your mobile phone or email when something of interest occurs.

Developed by Hitchcock, Fleming & Associates, Eye Think is the largest multi-media campaign for do-it-yourself video monitoring products, and features national print, online and radio advertisements. For more information about Archerfish®, visit

About Cernium

Cernium Corporation develops innovative, high-value products that employ video to deliver useful and timely information for better security, communications and lifestyle management. Cernium has brought advanced video technology to customers worldwide, from residential and business consumers to Fortune 100 manufacturers and government institutions. Cernium's product portfolio includes Archerfish®, the first interactive video monitoring and recording solution for consumers; CheckVideo™, managed intelligent video for central monitoring stations; Perceptrak®, video surveillance software for medium-large enterprise; and ExitSentry®, passenger flow monitoring for airport checkpoints and exit lanes. For more information, visit

SOURCE Cernium Corporation