RACINE, Wis., Sept. 15, 2011 /PRNewswire/ -- Packed family schedules, demanding work deadlines and unexpected life twists make it challenging for many people to take a moment and focus on their own personal needs. According to a 2010 American Time Use Survey, on an average day, 84 percent of women spent an average 2.6 hours on household management activities(1) – on top of time devoted to raising children or working full or part-time. Cerra.com launches today offering support to individuals seeking a happier, more balanced life. The website offers interactive online experiences, a product boutique and a supportive web community.
Together, these elements are designed to guide community members to grow to be their best selves. "Research shows that being mindful aids in greater overall well-being and happiness," said Dr. John Weaver, Psy.D. and guiding partner for Cerra™. "The Cerra™ website encourages mindfulness by providing tools and practices for people to be more aware of their feelings and how they affect actions. It's a positive approach to learn more about themselves and inspire personal growth."
Cerra™ helps its community members experience balance from within by following three intuitive steps: Be Aware, Act, Reflect™. At Cerra.com, visitors can find ways to slow down in an effort to be aware of thoughts and feelings, act with thoughtful intention, and reflect on experiences.
"As a new venture of SC Johnson family of brands, Cerra™ truly embodies our goal of delivering innovations that make families' lives better," said Kelly M. Semrau, SC Johnson Senior Vice President – Global Corporate Affairs, Communication and Sustainability. "Together with our renowned partners, ranging from licensed clinical psychologists and life coaches to counselors and relevant product advisors, Cerra™ aims to deliver the thing that most of us strive for – a happier, more balanced life."
Cerra™ experiences begin at Cerra.com. From guided breathing exercises and suggested stretches, to sharing a personal journey with the community and a boutique of products that take experiences offline, Cerra.com offers a breadth of mindful tools to integrate into a personal growth journey.
These mindful tools and experiences can also be explored through the Cerra™ Seven Intentions, also described as universal human virtues, like Gratitude and Loving Kindness, which become stepping stones on personal journeys. Each intention assists individuals with shifting moods and inspires internal positive change. Visitors can experiment and explore through Cerra™ affirmations, inspirations, fragrances and tastes, which help people discover new insights and create customized personal growth rituals. Cerra™ Seven Intentions are: Grounded, Creative Energy, Gratitude, Loving Kindness, Courage, Wisdom and Inspiration.
Cerra.com offers multiple ways to be aware, act and reflect through three main areas: Moments, Community, and the Boutique.
Take a Moment
A much-needed break from the day can be found in the Moments section of Cerra.com where visitors can reflect on thoughts and emotions via quick exercises designed to increase self-awareness and help achieve balance. The Moments collection consists of short activities including breathing exercises, meditations, stretches and more to help visitors refocus and recharge.
Join and Share
The Cerra™ Community enables sharing with others through forum discussions, exchanging wisdom, posing questions and inspiring one another. The 'news posts' section offers current information updates from the Cerra™ advocates – dedicated Cerra™ team members who help members along their Cerra™ experience, answering questions and responding to comments as members go through their individual journeys.
Enhance Offline Experiences
Available for purchase exclusively on the Cerra.com website, Cerra™ products including teas, sensory oils, candles, keepsake and dissolving notes, soaps, music, lotions and more provide opportunities for awareness and reflection. All products are carefully designed to enhance the Cerra™ experience both on and offline.
The dissolving notes set allows the recipient to fully appreciate positive thoughts and the good in their lives while allowing the release of negative ones, making this a member favorite. By writing down thoughts and watching them dissolve away, dissolving notes become more and more helpful in dealing with thoughts, feelings, and emotions. The set includes a glass bowl, pen and dissolving notes sheets, plus a dissolving notes journal.
Fragrance plays a large part in many Cerra™ product experiences. It is said that the sense of smell is the most evocative. The nerves involved in smelling are closely linked to the emotional center of the brain so scent can be a powerful trigger for emotions and memories. The Cerra™ signature fragrances create a natural link between the concept of each intention and its scent.
Cerra™ believes growth feeds growth. That's why Cerra™ donates 5 percent of its profits to charities it believes in. Currently, beneficiaries include SERRV, a nonprofit fair trade organization working in partnership with low-income artisans worldwide, and Girls, Inc., a national nonprofit youth organization dedicated to inspiring girls to be strong, smart and bold.
For more information, please visit www.cerra.com.
Cerra™ helps individuals Be Aware, Act, and Reflect for a happier, more balanced life. Through engaging products, a highly interactive website and supportive web community, Cerra™ experiences help individuals on their journeys to grow and become their best selves. Serving as stepping stones to a personal growth journey, the Seven Intentions are based on universal human virtues, like Gratitude and Loving Kindness, and provide meaningful ways to better explore the Cerra™ experience. They are interpreted into Cerra™ affirmations, inspirations, fragrances, tastes, and other wonderful actions that enable members to create personalized customized growth rituals. For more information on Cerra™, visit www.cerra.com.
About SC Johnson
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care and pest control. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 125-year-old company, that generates $9 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
(1) According to the 2010 Bureau of Labor Statistics American Time Use Survey.
Zeno Group for Cerra™