SAN FRANCISCO, July 9, 2013 /PRNewswire/ -- Certain Inc., the leading provider of enterprise event management software, today announced the launch of the Event Success Hub™, an ecosystem of trusted solutions, expertise, and services to help marketers and event organizers more successfully engage participants and achieve their event goals.
"The demands of event participants and stakeholders have grown tremendously in scale and sophistication," explained Brad Kofoed, Certain's Senior Director of Alliances. "In order to stay ahead of the curve, organizations must look beyond traditional event requirements. Certain's customers expect us to not only provide core event technology that meets their needs now, but thought leadership and best practices for future success. Certain's Event Success Hub connects event stakeholders with innovative partner solutions to add even greater value to their events."
"Events are a critical part of the marketing mix for today's modern marketer. The expectations of event attendees have never been higher and marketing executives are being pressed to prove the revenue and results driven by this major expense," said Robin Bordoli, VP of Partner Ecosystems at Marketo. "Certain and Marketo, as a joint solution, help leading organizations deliver engaging events and revenue growth. We're excited to be an early and committed partner in Certain's Event Success Hub as marketing automation becomes a mission critical component of event marketing."
According to Chris Newton, VP of Business Development, at Influitive, "Certain's Event Success Hub offers an opportunity for partners to present the value of their solutions in the context of live events and reach a wider audience of event professionals and marketers."
More information on the Certain Event Success Hub can be found at http://SuccessHub.Certain.com. To complement the event ecosystem, Certain will host a new webinar series, "The Modern Event Ecosystem," beginning August 7th with "Advocates: The Key to Future Event Success" featuring Influitive's VP of Business Development, Chris Newton. This ongoing series will demonstrate how a wide range of event technologies and best practices can be leveraged within the event lifecycle to achieve greater success. To sign up for the series of webinars, visit the Certain webinar calendar at www.certain.com/webinars.
About Marketo: Marketing Software - Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software - including the world's first integrated solution for social marketing automation - streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Influitive, based in Toronto and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive's AdvocateHub lets marketers capture the enthusiasm of their best customers, followers, and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references. Influitive's customers include some of most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit http://www.influitive.com.
About Certain: Powering Connections, Accelerating Business
Certain provides a complete enterprise event management platform that powers personalized event experiences and enables meaningful connections to accelerate business. Used by the largest corporations, meeting management companies and event producers worldwide, the Certain platform enables attendee management, event branding, social and mobile participation, and 1-to-1 meetings that engage audiences and maximize event value for all participants. With Certain's proven SaaS-based technology, cross-functional event teams collaborate, streamline processes, and reduce costs to execute flawless events with operational excellence. To maximize the business impact, the Certain platform integrates easily with marketing automation and enterprise systems to deliver rich customer insights as well as event intelligence. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. For more information please visit www.certain.com.
Director of Marketing
SOURCE Certain, Inc.