CertainSource Launches First B2C Customer Acquisition Management (CAM) Platform

FAIRFIELD, Conn., July 30, 2014 /PRNewswire/ -- CertainSource, an eWayDirect company, announced the release of CertainSource Acquire™, the industry's first Customer Acquisition Management (CAM) platform. CertainSource is designed to let business-to-consumer (B2C) marketers manage and optimize customer acquisition campaigns across all digital media channels. Based on an algorithmic assessment of the lead sources, (URLs) that generate prospective customers, CertainSource Acquire helps marketers maximize spending on sources that produce the highest value customers and minimize spending on sources that generate uninterested people or risk to a brand's online reputation and inbox delivery.

Customer acquisition is the part of digital marketing that seeks to add new customers to an existing Customer Relationship Management (CRM) system or cross-channel marketing system. Similar to the way that CRM systems provide one platform for customer retention, CertainSource Acquire provides a central SaaS platform where acquisition campaigns can be initiated, managed and optimized.

"Marketers run acquisition campaigns through a variety of vendors, across multiple platforms and channels, using a variety of metrics to measure performance, typically leading to subpar results," said CertainSource CEO Neil Rosen. "CertainSource Acquire lets a marketer manage all their acquisition campaigns across all their digital channels through one platform that has the power to identify the specific places on the Internet where a marketer's most valuable customers hang out, and uses standardized metrics to measure performance."

Developed over the past year and a half with participation and feedback from well-known consumer brands, CertainSource Acquire has achieved the following results:

• Within six months, using CertainSource Acquire, marketers see upwards of 85% of their total customer prospects coming from top-performing lead sources.
• Over 10,000 unique lead sources have been tested on the platform. 38% have proven to be top-performing sources with a statistically higher propensity to generate high value customers. As a result, 80% of clients' budgets are directed at those top-performing sources.
• After six months, clients see an average 30% reduction in cost per action (CPA) such as filling out an application, or completing a sale.

"CertainSource Acquire gives me the tools and the insight to focus my spend on the URLs where my best customers are," said Michele Gerstein, Marketing Director at Palm Beach Jewelry. "We actually improved our return on advertising spend by 220%. It's empowering to see where your best sources of customers are and then target spending in that direction."

About CertainSource, an eWayDirect company

CertainSource, an eWayDirect company, develops and delivers cutting-edge customer acquisition and email marketing solutions for leading brands and businesses worldwide. Founded in 2001, the company transforms digital engagement through a suite of products. CertainSource Acquire is an omni-channel Customer Acquisition Management platform (CAM) for B2C marketers providing full transparency and actionable insights across the entire customer acquisition ecosystem, enabling marketers to improve new customer ROI as much as 400%.  CertainSource Engage is an enterprise ESP platform offering superior performance through real-time behavioral triggers, and five levels of social integration that can boost email revenue by 40% or more. For more information see http://www.certainsource.com.

SOURCE CertainSource