CFE Media and TREW Marketing Launch Newest Marketing to Engineers™ Study

Survey of Over 1,000 Engineering Professionals Highlights Engineers' Preferences for E-newsletters, Blogs, and Online Lead Forms

News provided by

TREW Marketing; CFE Media

Dec 09, 2014, 08:00 ET

OAK BROOK, Ill., Dec. 9, 2014 /PRNewswire/ -- TREW Marketing and CFE Media today released results of the latest Marketing to Engineers™ study, a survey of over 1,000 engineering professionals about their content marketing preferences and online behaviors. Following the success of the first Marketing to Engineers™ study released in May 2014, this latest study explores engineers' preferences on specific content types, sources, and delivery methods.

"Our first survey findings confirmed what experience had shown us for years—technical audiences have very distinct preferences and expectations when it comes to content marketing," said Rebecca Geier, CEO and Co-founder of TREW Marketing. "With the first survey's focus on search engines, the value of content, and preferences for content types and formats, we conducted this next survey to dive deeper into specific content channels and engagement behaviors, such as e-newsletters, blogs, and online lead forms."

Key Findings & Analysis

In response to the question, "How valuable are the following types of content when researching the latest engineering technologies, industry trends, and products/services?" respondents reported that the following content types were the most valuable:
- Product information
- White papers, best practices
- Trade publication articles in print and online
- Case studies, application stories
- Least valuable were blogs and infographics.
In response to the question, "Thinking about the e-newsletters you read most, what characteristics attract you to the content?" respondents reported that the following characteristics were the most valuable:
- New technical content available
- Application stories
- Quick facts, bulleted lists
- New products/services available
- Least valuable were surveys/industry trend reports, and charts/graphs/tables.
In response to the question, "When completing a contact form, which of the following fields are you most likely to complete in order to access online content?" respondents reported that the following fields were the most likely to be filled in:
- First name
- Last name
- Work e-mail address
- Company name
- Job title
- Least likely to be filled in were mobile phone number and purchasing time frame.
In response to the question, "How valuable are the following content sources when seeking information on the latest engineering technologies, trends, and products?" respondents reported that the following sources were the most valuable:
- Search engines
- Supplier/vendor websites
- Trade publications
- Trade publication websites
- Least valuable were social media and YouTube.

"As a company that specializes in developing and distributing engaging technical content to engineers, we are in a unique position to provide insight into our engineers' content consumption habits," said Patrick Lynch, Director of Marketing to Engineers™ at CFE Media. "With more than 1,000 engineering professionals participating in this research study, our knowledge of how to market content to engineers continues to evolve and expand. We believe the findings from this research study will be of significant value to our marketing partners."

Webcast—Thursday, January 8, 2015

CFE Media Director of Marketing to Engineers™ Patrick Lynch and TREW Marketing CEO Rebecca Geier will host a free webcast on Thursday, January 8, 2015, to discuss the new findings and offer key insights into what this means for effective marketing to technical audiences. Click here to register for the live webcast.

The full summary and report is featured online at:
http://marketingtoengineersblog.com/2014-fall-report and http://info.trewmarketing.com/marketing-to-engineers-fall-survey-results

To view the results of the Spring 2014 Marketing to Engineers™ survey, visit:
http://marketingtoengineersblog.com/2014-spring-report

About CFE Media LLC

CFE Media provides engineers in manufacturing, commercial, and industrial buildings and manufacturing control systems with the knowledge they need to improve their operational efficiency. CFE Media delivers the right information at the right time through a variety of platforms. CFE means "Content For Engineers", and CFE Media means comprehensive, relevant content delivered to engineers around the world—on time, on their schedule. CFE is the platform for content, community, and applications that engage engineers worldwide to share, learn, and increase productivity across all engineering designs, systems, and plants.

About TREW Marketing

TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their business goals. TREW takes an integrated approach and offers a wide array of marketing services, including market research; brand identity, positioning and messaging; lead generation and content marketing; website strategy and design; search marketing; and public relations.

Contacts

Amanda Pelliccione, Director of Research, CFE Media LLC
Email: [email protected]

Patrick Lynch, Director of Marketing to Engineers, CFE Media LLC
Email: [email protected]

Hollyanne Norrid, TREW Marketing
Email: [email protected]