Chaise Lounges by LIOGY: A Surprisingly Simple Innovation in Interiors

VIENNA and NEW YORK, Dec. 30, 2011 /PRNewswire/ -- Some simple ideas set an industry so on fire that it makes you wonder why you hadn't thought of it before, for example, the new chaise lounges from the young furniture brand LIOGY. The chaise lounges allow you to read, work, and surf the Internet in an ergonomically perfect and comfortable prone position. These chaise lounges provide the perfect counterbalance to sitting straight up at your desk.

(Photo:  http://photos.prnewswire.com/prnh/20111230/NY28534 )

U.S. Registered Patents

LIOGY chaise lounges are not only registered patents in the U.S., but also registered design patents in many other countries around the world. Many traditional furniture retailers call them an "advice-intensive product". But as Austrian entrepreneur Joachim Weichselbaumer, founder and owner of LIOGY, smiles: "Our chaise lounges are not intended for the mass market, the chaise lounges are niche products for specific target groups. Our customers aren't the type who let themselves get talked into or talked out of products. They know exactly what they want and what they need." The loungers are sold exclusively by selected interior designers and authorized dealers. LIOGY also has a sub-brand called LIOLU which is aimed at children.

A New Customer Benefit for Exclusive Interior Design

Although it's a strongly polarizing idea - some people don't want to lie on their stomach, while others love it – LIOGY chaise lounges create a new product category. Although the chaise lounges are manufactured and fitted with high-end materials, LIOGY's emphasis has always been on what its product can do for its customers. Reading and relaxing in a LIOGY lounger is quite simply very comfortable. And because a creative posture can also stimulate creativity, the company slogan is: "Discover Your Position". Read, plan, brainstorm, compose, draw, surf the Internet, ...almost anything that can be done sitting at your desk, can also be done in the "LIOGY reading and resting position," but in a novel, creative and most comfortable posture.

The LIOGY Brand

The first chaise lounge was called "Lioness" during its research and development phase because LIOGY Chaise Lounge Nr.3 has a shape not unlike a leaping lion. This name, however, would not have been eligible for international trademark protection, hence the short and memorable brand name LIOGY. Because it is a niche brand, it is not so much a competitor to the well-known high-end furniture brands, but rather a valuable add-on for the right client who enjoys exclusive interior design. Therefore, LIOGY is always open to work with traditional furniture brands in various high-end projects, especially the furnishing of exclusive villas and penthouses.

www.liogy.com

Press Contact:
LIOGY Press Office, Mr. M.Herbrich,
Mahlerstrasse 13 / DG 19, 1010 Vienna, Austria, European Union
Contact USA & CANADA tel +1 212 465 3326  fax +1 212 465 3328
Contact HONG KONG fax +852 3015 8998  Contact AUSTRALIA fax +61 2 4006 3030
Contact EUROPEAN UNION, Central Office tel +43 1 315 199 0  fax +43 732 210 100 001
[email protected]

SOURCE LIOGY