Challenge Chef Bobby Flay with the FAGE Total Fill the Fridge Sweepstakes

JOHNSTOWN, New York, April 17, 2013 /PRNewswire/ -- FAGE Total, the number one yogurt brand in Greece, today launched the FAGE Total Fill the Fridge Challenge with chef, restaurateur and cookbook author Bobby Flay.  The first celebrity cook-off that consumers control, the FAGE Total Fill the Fridge Challenge allows participants the opportunity to challenge Bobby Flay to create six unique and inspiring recipes using their favorite ingredients and FAGE Total. 

(Logo: http://photos.prnewswire.com/prnh/20110126/NE36659LOGO-b )

Those up to the challenge can visit fagetotalchallenge.com to submit an ingredient to the interactive fridge – participants can submit as many ingredients as they like, but only some of the most popular submissions will be used by Bobby Flay.  Contributors to the fridge will be entered to win the grand prize of a luxury Las Vegas culinary getaway, as well as a daily prize of a $100 grocery gift card and a weekly prize of a stainless steel refrigerator.   

"I love a good culinary challenge, and I'm so excited to see what ingredients people submit," said Flay. "FAGE Total is so versatile, so as long as I've got that in my kitchen I know I can make any dish delicious!"

FAGE Total strained Greek yogurt is a yogurt like no other.  Tradition has been at the center of FAGE since the company was founded by the Filippou family in 1926 when they opened a small dairy shop in Athens, Greece.  Today made from the same authentic family recipe and using 100% natural ingredients, FAGE Total contains no added sweeteners, thickeners or preservatives and no powdered milk, powdered cream or powdered protein.  In fact, approximately four pounds of raw milk are needed to make just one pound of FAGE Total Greek Yogurt.  It's part of what makes each thick, creamy bite plain extraordinary. 

"FAGE Total is truly a unique Greek yogurt," said Flay. "It's incredibly thick and creamy, and can be paired with an endless variety of ingredients to create new and delicious dishes."

In fact, the original Filippou family motto, "We would never make a product that we would not give to our children," is just as relevant today it was at the company's inception 87 years ago.

About FAGE
FAGE is Greece's number 1 branded yogurt company, producing yogurt for customers worldwide.  Owned and strategically led by the Filippou family since its founding in 1926, it features traditional style Greek yogurt, known for its famous taste and texture.  FAGE first distributed its products in the United States in 1998.  FAGE's United States plant in Johnstown, NY opened its doors in early 2008, officially making FAGE the first Greek company producing Greek yogurt in the country.  Select FAGE products are currently available in Greece, the United Kingdom, Italy, Germany, Australia, Hong Kong and the USA. Today, people can enjoy FAGE Total in more than 35 different countries all around the world! Additional information is available on the Company's website, http://fageusa.com.

SOURCE FAGE