Chameleon -- a platform for intelligent and contextual user onboarding -- launches at Launch festival

Chameleon helps companies increase their user activation. After a successful private beta period, they're now accepting new users.

Mar 03, 2016, 19:01 ET from Chameleon

SAN FRANCISCO, March 3, 2016 /PRNewswire/ -- Chameleon officially unveiled the open beta session for their  onboarding platform that enables websites and web applications to create more effective in-product tours. Customers of the platform use a WYSIWYG editor to quickly and easily create and deploy better user onboarding for their product. Chameleon presented onstage and made the announcement at San Francisco startup conference LAUNCH Festival, the world's largest startup event.

Low user activation is a critical concern for most web applications, and Chameleon's primary goal is to help these applications quickly orient and engage new users. Product, customer and marketing managers can control and optimize the first-user experience with Chameleon's WYSIWYG editor. Plus, built-in analytics and intelligent insights help them iterate to create the best user onboarding for their product.

Some powerful functionality that Chameleon delivers to its customers:

  • User segmentation - target tours to specific groups of users
  • Event-based triggers - target tours based on user actions
  • Conversion tracking - log which users and which tours lead to success
  • A/B testing - test tour variations to find which perform better
  • One-click integrations - view tour data alongside other product data in tools such as Segment, Google Analytics, Mixpanel and Intercom

Chameleon has been in private beta for the last few months, and in that time their customers have seen double-digit improvements in conversions. One customer commented, "This is literally changing my day-to-day life because of how much easier it is to teach users with Chameleon."

Chameleon cofounder and CEO Pulkit Agrawal said, "We've heard from hundreds of founders and product managers that user onboarding is a tough problem in dire need of a solution. Everyone is looking for a better way, and we believe Chameleon is it."

Cofounder and CTO Brian Norton added, "This problem needs a data-driven approach, and with a platform like Chameleon, we can process millions of data points from across our network of customers to arrive at targeted insights on what will work for each platform and each type of user."

Currently over $200 billion is spent per year on acquiring users, and most of that is wasted because so few users become active and paid users. To shift this paradigm, Chameleon seeks to make user onboarding data-driven and contextual.

About Chameleon
Chameleon is a platform for better user onboarding. It's built to give designers, product managers, marketers, and customer success managers greater control over their product's user experience. With Chameleon, businesses can quickly build, test and deploy in-product walkthroughs using a WYSIWYG editor. With just a few lines of code, it's simple to implement on any website or web app—and it automatically collects analytics to enable a data-driven approach to improving user onboarding.
Get greater control over your product's user onboarding. Get Chameleon.

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SOURCE Chameleon