SAN JUAN CAPISTRANO, Calif., May 29, 2013 /PRNewswire/ -- Playing college basketball on scholarship at Long Beach State under Tex Winter, the legendary coach and innovator of the famed "triangle offense," Craig Lack—who earned both Bachelors and Masters degrees from the University--learned the value of discipline, making tough decisions, self-sacrifice and working with teammates towards a common goal. The 6'5" Southern California native draws on those attributes, along with the lifelong work ethic that took root in his teen years working for his contractor father, to his role as a powerful advocate for an exciting and proven new way forward in health plan management: Performance Based Health Plans™.
Bringing over 20 years of employee benefits insurance experience working with middle market companies in CA and nationwide, Lack's Orange County, CA based company ENERGI (Employer's National Expert Resource Group, Inc.) is fundamentally shifting the perspective—and changing the narrative-- on Health Care. Long seen as a liability, where treatment costs have to be controlled, healthcare under Lack's vision is being redesigned and reframed as an asset where employee health promotion (including healthy lifestyle choices that translate to preventive care) is measured, managed and adjusted based on the individual employee's risk profile.
Lack spent most of his years in the industry brokering deals and innovating value added business solutions, as a means of differentiation. However, over time the benefits brokerage industry has become a homogeneous source of brokers and consultants selling health insurance based on the "other services" they can offer companies, which have little or nothing to do with managing health care risk. A tired old business model.
With the advent of ObamaCare and government driven healthcare reform threatening to disintermediate middlemen like him out of the business, he shifted gears and decided to diversify sources of revenue. Lack dedicated himself to studying and researching validated strategies and tactics practiced by the largest companies in America which have been proven to lower the demand for health care and lower medical trend. The company's focus is on providing companies a step by step road map on how to manage health care as an asset, so as to deliver a lower trend. The exclusive program guarantees savings in advance to qualifying fully insured and self-funded middle market companies.
"What we're doing," he adds, "is taking existing proven systems that the largest corporations in America have used for years and bringing them down market. We believe Performance Based Health Plans™ are the future. The challenge for us is that there is still an entrenched business model of healthcare in California and throughout the U.S. Companies still see healthcare as a liability because it's often their second largest expense after payroll." Lack says, "Health care is an asset. And you don't manage assets the way you manage liabilities. As (late renowned management consultant) Peter Drucker once said, 'If you can't measure it, you can't manage it.' This represents a huge shift in the overall thinking about this issue."
Lack cites a powerful recent statistic from the Centers For Disease Control: 50%-70% of employee claims are preventable because they are based on lifestyle and behavior choices! Thus, success in the future will be reliant on maintaining the health of the employee. Creating measurable data points around the health status of the employee population and engaging employees to prevent the preventable will have the largest impact on future rates.
While some would call him a visionary in his field, he believes he is simply creating a logical, pro-active response to the codified Affordable Care Act (ObamaCare), which provides a preview of the future of healthcare in the U.S. Like other types of insurance – homeowners, auto, life, etc. – an employee's healthcare rate will be determined by personal responsibility, healthy actions and individual risk reduction rather than the same rate for all employees regardless of their modifiable risk.
"I don't want to be 'that' broker who keeps repeating the same old tired business model. I'm building the firm who quarterbacks the Performance Based Health Plans™ program for middle market companies that guarantees to reduce the number, size and frequency of health care claims, engages employees to improve their health and drives earnings to the bottom line of the company!"
SOURCE Craig Lack