Channel Chargers Launches First Turnkey Market Service

Program allows technology vendors to better monitor channel marketing efforts and ROI

Oct 18, 2010, 08:30 ET from Channel Chargers

SAN DIEGO, Oct. 18, /PRNewswire/ -- Channel Chargers,, an outsourcing sales and marketing company for technology industry channel participants, announced today the launch of its Turnkey Channel Advantage program, designed specifically for vendors to enhance or replace traditional MDF programs, while gaining greater control over marketing dollars and results.



"In order to more effectively help channel partners in their marketing efforts, many vendors are migrating from standard co-op and MDF programs to more flexible support," stated Bertha Edington, VP Marketing for Channel Chargers.  "At the same time, they are seeking to provide turnkey programs that can be simply, easily accessed and implemented while giving the vendor better control over their return on their investment.  That's what the Channel Chargers Turnkey Channel Advantage Program is all about."

The service consists of a suite of professional market development programs for vendors to offer channel partners including items such as HTML email campaigns, and event participation, recruitment and management tools.  Each program is customized to the individual vendor product and can be co-branded by the channel partner.  

Completely web-based, the service provides online forms and management of market development programs including lead and ROI tracking and vendor/partner communications management to assure maximum impact for the investment dollar. Once the program has been established, the vendor can run it in-house or Channel Chargers can continue to manage it, acting as the vendor's marketing services arm.

"It's a natural outgrowth of our successful MDF Assist(SM) program, where we work with channel partners to help them make the most out of available marketing dollars," said Edington.  "Now we are closing the circle with Turnkey Channel Advantage, working with vendors to make programs more effective from the start."  

About Channel Chargers

Led by a team of experienced channel veterans, Channel Chargers serves IT vendors, VARs and service providers with outsourced sales and marketing services backed by market analysis, industry knowledge and contacts.  By giving vendors additional resources, without additional overhead, Channel Chargers provides a rapid link to channel success that delivers solutions that speed time to market and revenue.  At the core of Channel Chargers success is their ability to create effective Go-to-Channel plans that match the right products and companies to the right sellers and markets.  For more information

Contact Client:

Contact Agency:

Bertha Edington

Judy Smith

VP Marketing

JPR Communications



SOURCE Channel Chargers