Channel Selection and Vendor Satisfaction Among European SMBs: An IDC Survey, 2013
LONDON, Jan. 13, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:
Channel Selection and Vendor Satisfaction Among European SMBs: An IDC Survey, 2013
This IDC study focuses on channel selection and vendor selection and satisfaction among Western European SMBs. Opinions and analysis contained in this study are based on IDC's European Vertical Markets Survey 2012, which was carried out in August-October 2012 among 1,603 organizations in Western Europe. The results analyzed in this study focus on 791 respondents in the SMB segment -- defined as organizations with 20-499 employees -- and are provided by company size (20-49, 50-99, 100-249, and 250-499 employees), top Western European country (France, Germany, Italy, Spain, and the U.K.), and vertical market (financial services, discrete manufacturing, process manufacturing, telecom/media, utilities/oil and gas, retail/wholesale, professional services/transport, government, and healthcare).
"Technology and IT delivery modes are evolving, and so are IT channels," said Serena Da Rold, program manager, IDC European Industry Solutions. "New technologies, particularly those that IDC refers to as the 3rd Platform -- social media, Big Data, mobile, and especially cloud -- have started to have an impact also on SMBs, changing their needs toward more complex solutions which require more support and value-added services from channel partners, and triggering a shift in IT sourcing toward system integrators, high-end VARs, and public cloud service providers. IDC's European Vertical Markets Survey confirms this trend."
Table of Contents
IDC Opinion
In This Study
Methodology
Definitions
SMBs
Vertical Markets
Situation Overview
Channel Selection Among European SMBs
Future Outlook
How IT Sourcing is Evolving Among SMBs
IT Supplier Selection Criteria for SMBs
SMBs' Satisfaction With Their IT Supplier
IT Supplier Selection and Satisfaction Among SMBs by Size Band
Essential Guidance
Learn More
Related Research
Synopsis
Table: Western European SMBs, Primary Channel for IT Purchases by Company Size, Country, and Vertical Market (% of Respondents)
Table: Western European SMBs, Reasons for Choosing Primary IT Suppliers by Company Size (Mean Score)
Table: Western European SMBs, Reasons for Choosing Primary IT Suppliers by Country (Mean Score)
Table: Western European SMBs, Reasons for Choosing Primary IT Suppliers by Vertical Market (Mean Score)
Table: Western European SMBs, Primary IT Supplier's Performance Rating by Company Size (Mean Score)
Table: Western European SMBs, Primary IT Supplier's Performance Rating by Country (Mean Score)
Table: Western European SMBs, Primary IT Supplier's Performance Rating by Vertical Market (Mean Score)
Figure: Western European SMBs, Primary Channel for IT Purchases
Figure: Western European SMBs, Primary Channel for IT Purchases by Company Size
Figure: Western European SMBs, Most Important Criteria for Choosing the Primary IT Supplier by Company Size
Figure: Western European SMBs, Criteria for IT Vendor Selection and Customer Satisfaction With IT Suppliers
Figure: Western European SMBs, Criteria for IT Vendor Selection and Customer Satisfaction With IT Suppliers
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Channel Selection and Vendor Satisfaction Among European SMBs: An IDC Survey, 2013
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