Char-Broil Asks Consumers to Share Their Trade Secrets

Online Contest Offers Prize Packs of Char-Broil® Infrared Products to Consumers Who Share Their Expertise

Oct 07, 2010, 07:00 ET from Char-Broil

COLUMBUS, Ga., Oct. 7 /PRNewswire/ -- Char-Broil knows that everyone has an area of expertise. Now, the leading marketer in outdoor cooking is giving consumers the chance to share their know-how in an online contest inspired by Char-Broil® Infrared technology, the juicy secret to perfect outdoor cooking.

"The Trade Secrets contest is a direct way for us to connect with our consumers. We're excited for the chance to give away our own insider information for perfect outdoor cooking, and to learn some great secrets ourselves," says Michelle Zeller, vice president of marketing for Char-Broil.

Through October 29, 2010, consumers can visit, and share their trade secret for a chance to win the latest in Char-Broil® Infrared grills just in time for tailgating season.

Whether it's the secret to perfectly marinated steaks or the right technique for a salon-quality home haircut, the post, photo or video with the most "likes" will win one of three Char-Broil prize packs:

  • 1st Place – THE Juiciest Secret: Your choice of a Char-Broil® Quantum® Infrared Urban Grill or the Ultimate Infrared Fall Combo – a Char-Broil® Grill2Go Ice® and The Big Easy® Oil-less Turkey Fryer package.
  • 2nd Place – Second-Juiciest Secret: The Grill2Go Ice® Portable Infrared Grill
  • 3rd Place – Third-Juiciest Secret: The Big Easy® Infrared Oil-less Turkey Fryer

Submissions are due by Friday of each week, with winners announced every Monday through October 29, 2010.  "Likes" are cumulative, so each secret has multiple chances to win. At the conclusion of the contest, Char-Broil will select three entries to be awarded additional prizes, including a Four-Burner Quantum® Infrared Grill.  

Visit Char-Broil Trade Secrets on Facebook or to enter.

About Char-Broil®:

Part of the W.C. Bradley Co. family of brands and based in Columbus, Georgia, Char-Broil ( is the leading marketer of infrared, gas, charcoal, portable and electric outdoor barbecue grills sold under the name Char-Broil®, Thermos®, Oklahoma Joe's® and New Braunfels Smoker Company® brand names. Char-Broil markets and distributes a complete line of grills, smokers, fryers and outdoor fireplaces, along with parts and accessories, throughout North America.

Media Contact:

Mary Eitel, MKE Communications


SOURCE Char-Broil