Charles B. Rockwood Named Executive Vice President and Chief Financial Officer of Evolucia

Growth Management Expert with 25 years of Experience

Sep 17, 2012, 10:47 ET from Evolucia Inc.

SARASOTA, Fla., Sept. 17, 2012 /PRNewswire/ -- Evolucia Inc. (OTC Bulletin Board: ILED) announces today the appointment of Charles B. Rockwood as the company's Executive Vice President and Chief Financial Officer.  Rockwood brings 25 years of financial and operational experience to Evolucia, with a specialized background in public and regulated environments.

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During his 25 year career, Rockwood has held CFO, COO and CEO positions with responsibilities that include financial management, mergers and acquisitions, business development, fulfillment and legal and compliance.  Rockwood has had direct responsibility for up to $125 million in revenues and 500 employees. He has held executive management positions at companies including Academic Press, Ocwen Technology Xchange, Data Warehouse, and Kesselring Holding Corporation.  Most recently, Rockwood was the Chief Financial Officer at Green Jets Incorporated.

Rockwood's extensive experience in managing growth will be critical to Evolucia as the company expands operations to meet increased demand for its Aimed Optics™ LED lighting product lines.  Rockwood will be responsible for all aspects of financial management and will oversee the company's reporting, strategic financial planning and budgeting activities.  He will also be responsible for ensuring the company meets its growth objectives in the most cost-effective way through the implementation of financial and operational controls and the execution of the financial roadmap.  In addition, Rockwood will evaluate potential mergers and acquisitions and oversee treasury and risk management.

"Charles' appointment is another key building block in our development as a serious player in the rapidly growing LED lighting market.  Over the next 90 days, we will launch our next generation LED lighting fixtures, and begin fulfilling major orders to both domestic and international customers. Charles' first responsibility is to design the financial roadmap for the next 24 months of growth, and to implement any needed processes and controls that coincide with the execution of that roadmap," said Evolucia CEO, Mel Interiano.

Rockwood holds a Bachelor of Science in Business Administration with a concentration in Accounting from the Sawyer School of Management at Suffolk University, Boston, MA. He is a Six Sigma Champion and is an inactive CPA.

"The growth potential for Evolucia is incredibly exciting," said Rockwood.  "There is a tremendous opportunity here, and I am happy to join the executive team and look forward to working with the entire Evolucia team in growing the company in an efficient and disciplined manner."

About Evolucia Inc.

Evolucia Inc (formerly: Sunovia Energy Technologies) is an industry pioneer in the design, engineering, manufacture and marketing of high performance LED lighting systems to the global lighting markets.  Evolucia received the United States Department of Energy's highest award for lighting within the LED category, and has installed thousands of its fixtures at military bases, universities, municipalities, and large commercial entities.  Evolucia's LED lighting products are sold under the brand, Evolucia Lighting (

All Evolucia products offer highly energy efficient, durable, commercial-grade LED lighting for both indoor and outdoor applications. The company's award winning cobra head and shoe box fixtures employ Evolucia's proprietary Aimed Optics™ technology, which increases light levels and visibility by strategically directing light to the target area.  Evolucia fixtures require 50%-80% less energy than traditional lighting, and last for approximately 12 years without maintenance.

More information about Evolucia Inc and its LED lighting systems is available in the company's Securities and Exchange filings, which can be found at or at

Forward-Looking Statements

Some of the statements made by Evolucia in this press release are forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. Evolucia believes that its primary risk factors include, but are not limited to: development and maintenance of strategic acquisitions; domestic and international acceptance of our product lines; defending our intellectual property and proprietary rights; development of new products and services that meet customer demands and generate acceptable margins; successfully completing commercial testing of new technologies and systems to support new products and services; and attracting and retaining qualified management and other personnel. Additional information concerning these and other important factors can be found within Evolucia's filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors.

SOURCE Evolucia Inc.