Charlotte Center City Partners Wins Multiple Awards at International Downtown Association Annual Conference

OTTAWA, Sept. 8, 2014 /PRNewswire-USNewswire/ -- During its 60^th Anniversary Conference, the International Downtown Association (IDA) recognized Charlotte Center City Partners (CCCP) with three of its most prestigious awards: a Downtown Pinnacle Award for the Uptown Charlotte Land Swap, and IDA Merit Awards for the Historic South End brand campaign and the 2013 Novant Health Thanksgiving Day Parade. The Washington, D.C.-based IDA is a champion for vital and livable urban centers. CCCP President and CEO Michael Smith will take the helm as Chair of the IDA Board of Directors for 2014-2015.

Downtown Pinnacle Award
CCCP orchestrated the Uptown Charlotte Land Swap beginning in 2005. The Land Swap was developed as a strategic method to redevelop two downtown neighborhoods, Second and Third Wards. It included private and public sector involvement in an effort to transform large tracts of underutilized and underperforming land into new tax-generating developments with well-designed, appropriately located new public parks and facilities. The project resulted in the construction of both Romare Bearden Park and BB&T Ballpark and catalyzed redevelopment in the surrounding areas.

"The Land Swap has helped to write a new chapter for our city with a focus on creating affordable housing, family-friendly entertainment, and economic development, generating infill development on underutilized blocks and creating first-class urban green spaces," Smith said.

IDA Merit Awards
CCCP launched a rebranding and marketing campaign for the Historic South End district centered on the idea that the area is literally and figuratively "The Edge of Town." The campaign has contributed to growth of the district in many areas. Since its launch, more than 40 new businesses have moved into the district and residential development continues to explode.

IDA Merit Award: 2013 Novant Health Thanksgiving Day Parade
This decades-old parade announced its cancelation in August 2013. Three weeks later, Novant Health signed on as sponsor and tapped CCCP to produce the event, ensuring the tradition would continue. With less than 90 days to produce it, CCCP worked tirelessly to make the parade a success.

"These projects and programs by Charlotte Center City Partners each demonstrate excellence in downtown management," said David Downey, IDA President and CEO.

For more, visit www.charlottecentercity.org.

Contact:
Moira Quinn
SVP Communications
704-332-9583 or [email protected]

Lelia King
Director of Communications
704-332-9590 or [email protected]

SOURCE Charlotte Center City Partners