CHARLOTTE TILBURY MAKES ITS DAZZLING DEBUT IN THE U.S. AMAZON PREMIUM BEAUTY STORE

For the first time ever, beauty lovers throughout the country can discover and shop Charlotte's legendary beauty icons with the value, selection, and convenience of Amazon. The new collaboration brings Charlotte's award-winning, best-selling, globally adored beauty secrets to hundreds of millions of customers across the U.S. through Amazon Premium Beauty, which offers elevated, personalized shopping experiences within an immersive brand store, making it easier for customers to shop and receive products fast.

"Darlings, I am so excited to supercharge our phenomenal presence in the U.S. with the launch of Charlotte Tilbury in the Amazon Premium Beauty store!

My mission has always been to share the magic of confidence to everyone everywhere, connecting people through the power of beauty, skincare and fragrance. As one of the world's most virally loved brands and most organically searched beauty brands I'm thrilled to be able to connect with even more beauty lovers across the U.S.!

The U.S. is one of the biggest beauty markets in the world, and Amazon is one of the most trusted, go-to destinations for online beauty shopping! As a pioneering, innovative and tech-first brand this collaboration allows even more beauty lovers to discover my award-winning, best-selling, globally adored, viral sensations, loved by everyone from celebrities and supermodels to makeup artists and influencers around the world!

Darlings, visit my Amazon Premium Beauty store to discover that Tilbury feeling and make your beauty dreams come true today!"

- Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer & Founder of Charlotte Tilbury Beauty

Customers will be able to shop Charlotte Tilbury across Amazon stores, from the Amazon Premium Beauty storefront to shoppable streaming TV and shoppable Alexa audio.  Beauty is one of the fasted-growing categories within Amazon, reaching more than a hundred million unique beauty customers per month. With Amazon's best in class logistics that allow customers to get their new beauty finds fast in just a few clicks, it is now easier than ever to bring the magic of Charlotte Tilbury to customers across the U.S.  

The storefront will feature engaging, innovative content including the Amazon Premium Beauty debut of Shop the Look videos that will allow customers to shop Charlotte Tilbury's world-class tutorials via a direct link to every product featured, and the launch of Find My Shade, a new virtual tool designed to help Amazon customers discover their perfect shade of Charlotte Tilbury foundations and concealers – check it out by scrolling on the individual product slide and selecting the "Find My Shade" icon in the bottom right corner.

"Charlotte Tilbury is a global icon in the beauty industry - her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty. We're excited to bring her legendary beauty products to our U.S. customers and offer even more access to luxury beauty in Amazon's online store—with incredible selection, convenience, and a unique and engaging shopping experience."

- Melis del Rey, General Manager, Health & Beauty, Amazon U.S. Stores

Customers will be able to shop Charlotte's full skincare routine for immediate skin revival, with products which complement and layer with each other, such as the award-winning Magic Serum Crystal Elixir which is supercharged by a magic blend of hydrating Polyglutamic Acid, Niacinamide, plump-effect Replexium™, and brightening Golden Vitamin C, and Charlotte's iconic, best-selling Magic Cream moisturiser, which instantly hydrates, smooths and plumps the look of skin and is infused with Hyaluronic Acid, Vitamins C and E and Cushion + Lift Mesh Technology™. Also available will be Charlotte's revolutionary Fragrance Collection of Emotions, which harnesses the power of science and technology with Emotion-Boosting molecules, alongside her best-selling make-up icons including the universally-flattering Pillow Talk collection including Lip Cheat lip liner and Matte Revolution lipstick a shade which enhances everyone's natural beauty by making them feel like the most confident version of themselves for every day and every occasion.  

Charlotte Tilbury has bottled over 30 years of artistry and expertise into high-performance formulas that are loved and are staples in celebrity's red carpet clutches and in makeup artist's kits, from red carpets and award show stages to influencers' bathrooms. With a mission to empower everyone, everywhere through the transformative power of makeup, skincare and fragrance, her beauty brand continues to reach customers around the world by leading with a digital-first approach. From launching a 4.9-star rated app to virtual try-on technology and a global online community of over 12 million followers, Charlotte Tilbury continues to put innovation and technology at the forefront of beauty.

Charlotte Tilbury is now available on amazon.com/charlottetilbury 

¹ Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup by Brand, Dollar Sales, Jan – May 2025
² Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Total Face by Brand, Dollar Sales, Apr 2024 – Mar 2025
³ Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Powder by Brand, Dollar and Unit Sales, Apr 2024 – Mar 2025
⁴ Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Highlighter by Brand, Dollar and Unit Sales, Apr 2024 – Mar 2025
All Circana claims letters can be found here: https://www.charlottetilbury.com/uk/content/circana-group-claim-letters

ABOUT CHARLOTTE TILBURY   

Launched in September 2013 by iconic beauty entrepreneur Charlotte Tilbury MBE, Charlotte Tilbury Beauty was born out of Charlotte's long-held desire to empower everyone to feel like the most beautiful version of themselves, helping people around the world gain the confidence to achieve their biggest and boldest dreams. 

Charlotte has bottled the beauty secrets discovered over 30 years of working on fashion editorials & campaigns, catwalk shows and red carpets around the world into her innovative, boundary-breaking products. 

The Charlotte Tilbury Beauty universe of skincare, makeup, and fragrance is for everyone, everywhere - suitable for all skin tones, shades and types, is backed by research and loved by A-list celebrities and beauty fans alike. Created to beautify and improve the look and feel of everyone everywhere, each product is formulated in world-leading laboratories using ingredients of the highest quality and presented in a distinctive range of sophisticated, glamorous and luxurious packaging. 

Charlotte Tilbury Beauty continues to break records across regions, channels, and categories. The company now employs over 2,800 people globally and sells over 500 products across colour, complexion, skincare and fragrance. Charlotte Tilbury has a physical presence in over 50 global markets, as well as via charlottetilbury.com and the Charlotte Tilbury Beauty App (available on iOS and Android) and has over 4,000 points of distribution worldwide including department stores and travel retail.

SOURCE Charlotte Tilbury