Charm Communications Tops CCTV Rankings for Advertising Agencies

Eighth Straight Year at the Top for Charm

Mar 21, 2011, 06:00 ET from Charm Communications Inc.

BEIJING, March 21, 2011 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM), China's leading domestic advertising agency, has been named China Central Television's ("CCTV") top advertising agency for the eighth consecutive year and ninth time overall, cementing its position as the go-to agency for advertisers on China's largest television network.

At CCTV's 2010 Top 10 Advertising Agencies Award ceremony held in March 2011, Charm was awarded the title of "Top Advertising Agency" based on the total amount of advertising spending placed on behalf of clients on CCTV. Charm has also been in the top 10 rankings for each of the past 14 years.

"Driven by a robust domestic economy, China's advertising market achieved tremendous growth in 2010. Currently, television, which is the only medium to reach 99% of China's 1.3 billion population, still accounts for over 70% of China's total advertising spending, and CCTV remains the clear leader within television advertising," Mr. He Dang, founder, chairman and CEO of Charm, said upon accepting the award. "Over the past decade, we have successfully leveraged our achievements on CCTV into a leading market position in the television advertising space. As the media landscape and client demands continue to rapidly evolve, we will remain focused on building an integrated advertising platform, linking the brand-building value of television with the targeted and return-driven nature of new media, especially the Internet."

About the "CCTV's Top Ten Advertising Agencies" Award

To reward advertising agencies for their outstanding contribution and strong support for the network, CCTV presents a number of awards including "Top 10 Advertising Agencies" in March every year. The prizes are presented by leaders of the State Administration for Industry and Commerce ("SAIC"), the State Administration of Radio, Film and Television ("SARFT") and CCTV.

About Charm Communications Inc.

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency in China. Charm operates its business under three brands: Charm Advertising, Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm Interactive brands, Charm offers integrated advertising agency services from planning and managing advertising campaigns to creating and placing advertisements. Under the Shangxing Media brand, Charm has established a portfolio of television advertising media resources through its exclusive arrangements with premium national television channels, which include not only advertising time but also opportunities for placing branded content. Charm's clients include well-recognized brand names in China across many industries, as well as emerging domestic leading brands. In January 2010, Charm formed a joint venture with international 4A advertising group Aegis Media, its strategic investor, to operate its brand "Vizeum" in China. In October 2010, Charm also entered into agreement to establish a joint venture with Wasu Digital Group to operate all advertising-related businesses across Wasu's IPTV, 3G mobile TV and broadband TV network platforms. For more information please go to http://ir.charmgroup.cn.

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Graham Norris

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SOURCE Charm Communications Inc.



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