Charmed: ForeSee Works with Charming CHARLIE to Measure In-Store Customer Experience

Jul 18, 2012, 08:00 ET from ForeSee

ANN ARBOR, Mich., July 18, 2012 /PRNewswire/ -- ForeSee, the global leader in technology-driven customer experience analytics, today announced that it will measure and analyze the in-store customer experience for Charming CHARLIE. Charming CHARLIE already uses ForeSee analytics to measure the online customer experience, and is adding in-store analytics in order to get a more comprehensive picture of consumer behaviors and influences.


Charming CHARLIE, a rapidly growing and award-winning fashion jewelry and accessories retailer, has 201 stores in the USA as of July 2012 and plans on ending the year in 36 states. At that rate of growth, using an in-store measurement will help Charming CHARLIE leaders keep their finger on the pulse of consumer wants, needs and expectations in order to clearly focus on delivering a positive customer experience.

While ownership over a successful customer experience in a store ranges from company executives all the way to individual associates on the store floor, the shopper has a singular experience without insight into corporate structure and accountability. ForeSee measures from the customers' view and translates the resulting insights into actionable priorities across the organization. With ForeSee, Charming CHARLIE can accurately measure the customer store experience across a range of levels from associates to store/location to regional, district, global, and company-wide levels.

"With the footprint we have and level of growth we're experiencing, it's imperative that we quantify how the customer experience is impacting our bottom-line business results," said Michele Hall, Charming CHARLIE Director of Customer Experience. "ForeSee gives us a customer satisfaction measurement system that pinpoints enhancements to the customer's experience that will have the greatest return on investment – customer intelligence that is more actionable than we have ever been able to get from past mystery shopper programs or other measurements of customer satisfaction."

"Charming CHARLIE has made changes to its metrics that will result in a better experience for shoppers and will also help executives make business decisions oriented toward future success," said Larry Freed, President and CEO of ForeSee. "Charming CHARLIE clearly understands the great value of a satisfied customer, and they are to be commended for making the customer experience a priority."


As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit for customer experience solutions and original research.

Charming CHARLIE is an award-winning fashion jewelry and accessories retailer that has been delighting women of all ages since 2004. Winner of the International Council of Shopping Centers (ICSC) Hot Retailer of the Year award in 2010, Charming CHARLIE is transforming the fashion industry through a stimulating in-store experience; product merchandised by color and a jaw-dropping selection of on-trend fashion jewelry and accessories. Always putting the consumer at the forefront, allowing Her to help guide the reins and spread the word, Charming CHARLIE has opened over 200 stores nationwide and recently launched its e-commerce channel. The company ranks No. 656 on Inc. Magazine's List of Top 5,000 Fastest Growing Businesses in 2010. Visit or for further information.

Sarah Allen-Short, 734-327-3852