CHARRIOL® USA Teams With Paramount Pictures To Support The Theatrical Release Of "CIRQUE DU SOLEIL: WORLDS AWAY"

Nov 15, 2012, 09:00 ET from CHARRIOL USA

SAN DIEGO, Nov. 15, 2012 /PRNewswire/ -- CHARRIOL® USA, renowned for their creation of cable jewelry, will partner with Paramount Pictures this holiday season for a consumer marketing campaign supporting the studio's upcoming theatrical release of CIRQUE DU SOLEIL: WORLDS AWAY 3D. The film, which opens nationwide December 21st tells the story of a young couple who when separated must journey through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other.


To celebrate the release of the film, CHARRIOL® USA will offer an exciting gift with purchase opportunity exclusively at 50 select independent fine jewelry retailers nationwide from November 15, 2012December 31, 2012.  With any CHARRIOL® USA purchase made during the promotion, customers will receive two free tickets to CIRQUE DU SOLEIL: WORLDS AWAY 3D. 

"We are excited to partner with this amazing film. This partnership provides us the opportunity to give the great fans of CHARRIOL® USA a special gift during the holiday season," says CHARRIOL® USA Vice President, Ori Zemer.  "By offering exclusive experiences to our fans, we not only allow them to continue their love for the CHARRIOL® USA brand with their purchase of a special item, but to continue their experience through one-of-a-kind events."

Additionally, CHARRIOL® USA will offer an opportunity drawing at participating independent retailer locations. The grand prize will include a $2,000 CHARRIOL® USA shopping spree at the participating retail location where they entered, film-themed prizes, and a private screening of CIRQUE DU SOLEIL: WORLDS AWAY 3D in their hometown. The four runners-up will receive a CHARRIOL® USA Le Cirque bangle valued at $495 and CIRQUE DU SOLEIL: WORLDS AWAY 3D filmed-themed gift. 

"We are so thrilled to have the Charriol brand adding to the excitement around this incredible film with their marketing campaign," commented LeeAnne Stables, President of Consumer Products and head of worldwide partnerships for Paramount Pictures. "What a perfect gift during the holidays - beautiful jewelry and a fantastic family film".

The opportunity drawing will take place from November 15 - December 26, 2012 and the entire promotion will be supported by uniquely creative advertisements featuring art from the film alongside the CHARRIOL® USA product.  The advertisements will run in Condé Nast publications regionally, Gotham, Los Angeles Confidential, Ocean Drive, Michigan Ave., Vegas, Boston Common, Philadelphia Style, and Capitol File. TV advertisements featuring a 30-second, co-branded spot will run in approximately 50 cities across the United States from December 7 – 21, 2012. The spots will run on CNN, Lifetime, Food Network, E! Entertainment and TLC. Additional point of sales exposure will be seen in the 50 participating independent retailer locations nationwide.

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