Cheeky Bingo Brings Sassy Fun to the U.S.

GIBRALTAR, March 13, 2013 /PRNewswire/ -- Cheeky Bingo, the sassy online social bingo game based on the immensely popular online bingo brand in the U.K., today launched on Facebook in the U.S. The game is co-produced by Win, the new social gaming company backed by the world's largest publicly traded online gaming company, bwin.party digital entertainment (LSE ticker: BPTY), and Murka, creators of Slots Journey with more than six million players around the world.

(Photo: http://photos.prnewswire.com/prnh/20130313/SF71716)

"We are passionate about bringing the most fun to our players," said Win CEO Barak Rabinowitz. "Cheeky Bingo is a great example of our mission and we are incredibly proud to introduce the game to American audiences today."

Cheeky Bingo is a social bingo game with personality. "Cheeky" is an iconic bingo hostess who invites players to join her at all her favorite places, including the park, a restaurant, the hair salon, and even her bedroom. Throughout the game, Cheeky interacts with players and makes surprise appearances with gifts.

"We are excited to bring the Cheeky Bingo brand to new audiences in partnership with Win," said Murka Co-founder Anton Krasnyy. "Bingo lovers in the U.S. are in for a real treat!"

Players can chat with their friends live as they play 75 ball bingo, quick bingo, and even integrated slots in a variety of game rooms available on Cheeky Bingo. There are plenty of power-ups and freebies as well as an automatic daub mode for players who just want to chat and enjoy the slots and stunning graphics.

Cheeky Bingo is available now on Facebook at https://apps.facebook.com/cheekybingo with versions for iOS and Android platforms coming soon.

About Win
Win is a social game company backed by bwin.party digital entertainment plc, a global leader in online gaming. Leveraging unique resources, including some of the best-loved brands in the world, Win develops and publishes social applications to take gaming to the next level. Win is led by industry veterans from companies including Electronic Arts, 2K Games, and Buffalo Studios. For additional information please visit www.win.com.

About Murka
Since 2009, Murka has launched several successful games including Slots Journey and Spades & Hearts Casino. 20 million people play Murka's games all over the world on mobile, Facebook and other social networks. Murka is based in Dnepropetrovsk, Ukraine with a U.S. office in Palo Alto, CA. For additional information please visit www.murka.com. 

About bwin.party digital entertainment plc
bwin.party digital entertainment plc (LSE: BPTY) is a global online gaming company, formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011. Incorporated, licensed and regulated in Gibraltar, the Group also has licenses in France, Italy, Spain and Denmark. With offices in Europe, India, Israel and the US, the Group generated total pro forma revenue of €816.0m and pro forma Clean EBITDA of €199.3m in 2011. bwin.party commands leading market positions in each of its four key product verticals: sports betting, poker, casino and bingo with some of the world's biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo.

The Group's scale, technology and strong portfolio of games collectively differentiate its customer offer from those of its competitors. bwin.party is a constituent member of the FTSE 250 Index and the FTSE4Good Index Series, which identifies companies that meet globally recognized corporate responsibility standards. For more information visit www.bwinparty.com.

Website: https://apps.facebook.com/cheekybingo

SOURCE Win Gibraltar Limited