Cheeky Sergei Drama In The Latest comparethemarket.com Credit Card Ad

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Apr 17, 2012, 09:00 ET

LONDON, April 17, 2012 /PRNewswire/ --

comparethemarket.com, one of the UK's leading price comparison websites, is launching the latest instalment of its popular meerkat-themed TV adverts to promote its credit card comparison service.

The previous TV advert, voted most liked advert in January amongst viewers^[¹^], saw Aleksandr Orlov make a tough decision regarding Sergei's future. With more people mistaking 'comparethemarket.com' for 'comparethemeerkat.com' following the launch of comparethemarket.com's credit card comparison service, Sergei struggled to cope with the increased workload. To help Sergei, Aleksandr decided to give him a laptopmabob which he has used to reach out to his fans on Facebook, Twitter and Google+.

Now Aleksandr and Sergei are back to remind viewers to visit the correct website as the non-stop work of unclogging credit card comparisons has taken its toll on Sergei, with the Head of IT ending up in hospital with exhaustion.

This new 10 second advert sees the cheeky side of Sergei when a nurse tries to show Sergei where the thermometer needs to go… Watch out for the flatline episode too, airing now.

For the sake of Sergei, people should visit comparethemarket.com and see just how much they could save by switching credit cards. Plus get a credit card or loan via comparethemarket.com and you can claim a meerkat toy as a reward*.

Fans of the meerkat pair can see the new cheeky TV advert from Thursday 19^th April. For those who can't wait that long, an exclusive preview will be shown on Tuesday 17^th April at http://www.youtube.com/comparethemeerkat as well as Aleksandr Orlov's official Facebook and Twitter pages: http://www.facebook.com/Comparethemeerkat and @Aleksandr_Orlov. You can also follow what happens to Sergei at http://www.facebook.com/comparethemeerkatsergei, and @Sergei_HeadofIT.

Specialising in more than just credit cards and loans, comparethemarket.com provides customers with an easy way to find the right deal on a wide range of insurance and financial products including car insurance, home insurance, van insurance, bike insurance, life insurance, pet insurance, credit cards and loans. It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.

^[¹^]Nielsen Brand Effect survey 2012

*Terms and conditions apply.

About comparethemarket.com

comparethemarket.com was launched in 2006 and has grown rapidly over the past six years to become one of the UK's leading price comparison websites.
comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
comparethemarket.com actively selects its brand partners, working with the best and
most trusted organisations
to ensure quality service to consumers.