Cheers Magazine Announces 2012 Cheers Beverage Excellence Awards

The on-premise industry's highest honors for beverage alcohol program operators.

Oct 31, 2011, 08:30 ET from Cheers Magazine

SAN FRANCISCO, Oct. 31, 2011 /PRNewswire/ -- Cheers magazine, the only beverage business publication devoted to full-service restaurants, bars and hotels, announced the winners of its 2012 Cheers Beverage Excellence Awards. The awards will be presented to the winners at the annual Cheers Beverage Conference, held on January 23-25 at the Astor Crowne Plaza in New Orleans.

Ten program awards and two individual awards are slated to be presented at the conference.  

The 2012 Cheers Beverage Excellence Award winners are:

  1. Best Chain Beverage Merchandising: Quaker Steak & Lube for Steak & Lube Jars
  2. Best Chain Signature Drink Program: Omni Hotels & Resorts for Omni Home Grown
  3. Best Chain Drink Program: Ruby Tuesday for Ruby Tuesday Football
  4. Best Chain Beer Program: Rusty Bucket Restaurant & Tavern/Cameron Mitchell
  5. Best Chain Spirits Program: Fairmont Hotels & Resorts
  6. Best Chain Wine Program : Fleming's Prime Steakhouse & Wine Bar
  7. Best Chain Hotel Beverage Program: The Broadmoor
  8. Best Chain Multi-Concept Beverage Program: Walt Disney Parks & Resorts
  9. Best Chain Overall Beverage Program: P.F. Chang's China Bistro
  10. Best Staff Training Program: Rusty Bucket Restaurant & Tavern/Cameron Mitchell
  11. Raising the Bar Award: F. Paul Pacult, Editor of the Spirit Journal
  12. Beverage Industry Innovator of the Year: Lesley Townsend of Manhattan Cocktail Classic

The awards program is open to all chain restaurants. A chain is defined as an operation with five or more locations in two or more markets. The chain must be in existence for at least three years. The criteria for these awards are a particular program's creativity, originality and impact on the sales and profitability of a full-service restaurant operation. Other factors considered are the level of marketing support, staff training and overall operator commitment to the initiative that lead to its success. Entries were evaluated by a judging panel that includes previous Beverage Excellence Award winners and Cheers staff.

For more information about Cheers magazine, the Cheers Beverage Conference and the Cheers Awards for Beverage Excellence, visit and

Contact: Liza Zimmerman, editor-in-chief
Cheers Magazine
(747) 720-5611

SOURCE Cheers Magazine