CHEEZ-IT® SNAP'D® TEAMS UP WITH REALITY TV ROYALTY PHAEDRA PARKS TO DROP THIS SEASON'S HOTTEST SNACK-INSPIRED ACCESSORY

Introducing the limited-edition Cheez-It^® Snap'd^® Back Bag–where crunchy chips get the reality TV treatment, inspired by Parks' iconic snap backs and packed with crispy comebacks

CHICAGO, May 20, 2025 /PRNewswire/ -- Prepare to dial up your snack and style game with a partnership that's serving looks and flavor. Cheez-It^® Snap'd^®—the chip baked with 100% real cheese and known for its crispy bite–is teaming up with reality TV icon and queen of snap backs, Phaedra Parks, to unveil the Cheez-It Snap'd Back Bag. Designed for fans who live for drama and demand a snack that matches their energy, this limited-edition snack-inspired accessory is made to dial up the drama and satisfy cravings, on screen and off.

"In my world, a snap back is more than a comeback—it's a lifestyle," said Parks. "Teaming up with Cheez-It Snap'd to create this over-the-top bag? It's giving drama, it's giving delicious, it's giving diva. Whether you're snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!"

Drawing inspiration from Parks' most unforgettable one-liners, this first-of-its-kind Snap'd Back Bag is made with 100% real shade and styled with reality TV flair. A playful twist on the classic Cheez-It Snap'd bag, this statement-making roll-top bag features a secure snap closure—perfect for keeping your drama (and snacks) in check. Decked out in signature Cheez-It red and gold and stamped with one of Parks' iconic quotes, this accessory is designed to pair perfectly with your favorite bag of baked, not fried, Cheez-It Snap'd chips. This eye-catching piece proves that being extra isn't just accepted—it's celebrated. Because darling, even your snack deserves a little sparkle.

"Cheez-It Snap'd brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama," said Cara Tragseiler, Senior Brand Director for Cheez-It. "Phaedra's signature style and unapologetic wit bring the Snap'd Back Bag to life—it's the ultimate accessory for fans who love to snack and stand out."

Just in time for Parks' highly anticipated return to reality TV, the Cheez-It Snap'd Back Bag will debut on May 25 at 9 p.m. ET, exclusively at CheezIt.com for $16 with free shipping. Available while supplies last, this limited-edition bag ensures your snacking game is as sharp and snap-worthy as your personality—because nothing bites back quite like a Cheez-It Snap'd.

We know you Want It. Need It. Cheez-It. all the time, so be sure to follow @CheezIt on Instagram, Facebook and TikTok for updates—and keep your eyes peeled for more.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion. 

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Kellanova Media Hotline
(269) 961-3799
[email protected]

Weber Shandwick
Lisa Van Cleave
(309) 582-6709
[email protected]

SOURCE Kellanova