Strives to Build their Online Customer Experience

Dec 04, 2012, 17:00 ET from

OAKLAND, Calif., Dec. 4, 2012 /PRNewswire/ --, a leading foodservice equipment and supply purveyor in California, recently announced website enhancements to complement their customers' online experience. Their upgraded website spotlights seamless navigation, comprehensive product descriptions, and a smooth purchase process. Poised to serve their rapidly expanding clientele, recognizes the importance of an attractive and functional website, which elevates what they refer to as "the customer experience."

"We are making changes to our site that will hopefully engage the customer with critical information about products and cooking in general that they would not necessarily get elsewhere," stated Bob Malawy, Chief Software Engineer for has expanded their web presence by adding several exciting features to engage their clientele in a pleasurable, online shopping experience. Holiday shoppers can now visit a specialized section dedicated to unique gift ideas. Additionally, a convenient link has been placed for individuals to email the responsive customer service team at when attempting to locate products found at similar businesses. The customer experience at has been enhanced due to the inclusion of related devices and beneficial accessories, which appear on the product page. A convenient link has been added to the website to aid customers seeking to modify goods like sinks and tables to their individualized specifications. Clients interested in leasing supplies will appreciate the addition of a handy link directly connecting them to a simple credit application. plans to continue to augment their web presence with salient content encompassing new products, video clips, and unique images, which can only be accessed through their website. Newly instated site director Russell Zipkin elaborates, "We will continue to add content to give important information to our customers so they know they can count on our experience, product knowledge and product access in the industry. We believe that when building a brand and reputation online, it is vital that the customer has a sense of confidence with which store they are buying from.", East Bay restaurant supply, continues to evolve their customer base even in today's sluggish economy. The recently upgraded website will continue to attract patronage from an increasingly savvy clientele who will appreciate easily navigable website of, brimming with useful features.

You can visit to view their products or to make a purchase. You can also call (866) 930-2433 for more information.