Chicago-Based Caffeinated Club Utilizes Social Media to Reach Consumers
CHICAGO, Nov. 4, 2014 /PRNewswire/ -- Rocky's Beverages LLC is unveiling their Caffeinated Club Faces of Chicago winter ad campaign featuring Chicago entrepreneurs and influencers on Tuesday, November 4th. "We are integrating social, outdoor, and print advertising by showcasing real Chicagoans sharing why they love Caffeinated Club," said Rocky Mosele, creator of Caffeinated Club.
Each influencer was selected based on their social media network. With over 30 people featured in the campaign, Caffeinated Club will reach millions of new consumers in the Chicago area by tapping into each influencer's expansive social network. The campaign was shot by Kevin Kuster former Senior Photography Editor and Managing Content Director for Playboy Magazine and Scott Anderson, former Senior Art Director at Playboy. Kuster currently runs the largest photography community on Instagram with 650,000 followers. Anderson is currently Art Director for Subliminal Pictures and Creative Director of The 5659 Design Co.
Each influencer's photo and testimonial will be displayed on bus shelters and electronic billboards around Chicago for eight weeks. In addition to the company's social media, Caffeinated Club is asking each influencer to snap and share a photo of their ad on social media with the hashtag #GetCaffeinated. This Campaign will also be supported with full page print ads in Michigan Avenue and Sophisticated Living Magazines.
Some of the noteworthy Chicagoans from diverse backgrounds and industries sharing their image and testimonials include:
Candace Jordan, Social Columnist, Media Personality, Blogger, Radio Host
Adolfo Garcia, Restaurateur, Pearl Tavern
Eric Michael, Executive Chef, The Southern
Janet Mandell, Entrepreneur, Mia Bossi and Fashionaholic
Sarah Baker, Holistic Living & Wellness Personality
Jacob Neminarz, Owner, Sugar Hills Bakery
Robert Peterson, Trader
Eva Pawlus, Vice President of Mortgage Lending
The launch will be celebrated at an invitation-only event on November 7th where every person highlighted in the campaign will view their ads for the first time.
Caffeinated Club flavored club soda with a boost of caffeine is a perfect choice for any occasion. It can easily transition from a simple morning alternative to coffee, to a convenient midday pick-me-up, to a refreshing alcohol mixer in the evening. Without sugars or artificial sweeteners, it's a delicious alternative for health conscious individuals.
To follow the Caffeinated Club winter campaign visit www.caffeinatedclub.com and on Facebook, Twitter, Instagram @CaffeinatedClub.
Photo - http://photos.prnewswire.com/prnh/20141104/156547
SOURCE Caffeinated Club
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