Chicago's Millennium Park Is #1 on Priceline List of Top Destinations for July 4th, 2010

Jun 28, 2010, 09:00 ET from

NORWALK, Conn., June 28 /PRNewswire-FirstCall/ -- (Nasdaq: PCLN) today released its annual survey of the 50 most-popular destinations for the upcoming Independence Day weekend.  This year, Chicago's Millennium Park replaces last year's winner, New Orleans, as the most popular July 4th destination among Priceline customers.  

The survey is based on more than 30,000 hotel room booking requests made by customers using's Name Your Own Price® hotel reservation service.  Because the survey is based on credit card-backed booking requests, and not on consumer preference polls or votes, believes the annual survey is one of the more accurate predictors of July 4th travel trends.    

Commenting on the survey,'s in-house "Travel Ekspert" Brian Ek said, "This year's list may be showing the effects of the BP oil spill.  New Orleans dropped 25 places on the list, from #1 last year to #26 this year.  Another favorite Gulf destination, Destin, FL, dropped off this year's list entirely.  Beach destinations this year were concentrated on the East and West coastlines."

Looking at the rest of the list, Ek commented, "With the economy forcing many smaller towns to cut back or eliminate their fireworks displays, the beneficiaries are the big cities, like Chicago, Boston, New York City and Washington, DC, that traditionally put on elaborate July 4th events."

In New York City, July 4th visitors can look forward to Macy's famous fireworks display.  Chicago is hosting its Taste of Chicago festival, along with three fireworks displays on the North Side, South Side and at Navy Pier.  Boston has the 6-day long Harborfest celebration with fireworks, the Boston Pops and Toby Keith.  And Washington, DC, will have the Smithsonian Folklife Festival, a concert on the West Lawn of the Capitol with Reba McEntire and David Archuleta, an Independence Day parade and fireworks on the National Mall.

Ek added that there were two surprises on the list that could portend a healthy summer tourism season ahead for those regions.  "The Niagara Falls vicinity made the list four times this year, which is unusual," Ek said.  "And there was a particularly strong showing for cities in the Northwest, including Seattle, Anchorage, Victoria and Vancouver."

Priceline said it still has reservations available for hotel rooms, airline tickets, vacation packages and rental cars for the long weekend, often at significant discounts over other online travel reservation services.  To see the special July 4th deals, visit and, for last-minute deals,

The Priceline Top 50 Destinations List for July 4th 2010


Chicago, Millennium Park, Loop & Grant Park Area


St. Louis, Downtown


Boston, Harbor Front/Aquarium


Toronto, Downtown South


Chicago, North Michigan Avenue/River North Area


St. Catharines, Niagara Falls


Washington, DC, White House/Downtown


Seattle, Downtown/Pike Place


Las Vegas, Strip Vicinity South


Las Vegas, Strip Vicinity North


San Diego, Downtown & Harbor Island


Boston, Copley Square/Theater District


Buffalo, Amherst


Atlantic City/Cape May




San Diego, Coastal Area


New York City, Times Square/Theater District




Myrtle Beach South


Virginia Beach


San Francisco, Union Square West/Nob Hill


Las Vegas, Strip North


Niagara Falls


North Niagara Falls


Milwaukee, Downtown


New Orleans, Downtown


San Antonio, Riverwalk Area


New York City, Hell's Kitchen


Austin, Downtown


Philadelphia, Downtown


Washington, DC, Convention Center/Capitol Hill Area


Savannah, Historic Savannah and Riverfront


Newport (RI), Goat Island & Newport Beach


San Diego, Point Loma/Shelter Island/Old Town


Boston, Fenway Park Area


Pittsburgh, Downtown


Chicago, Lincoln Park


San Diego, Mission Valley


Atlanta, Buckhead Area


Lake Tahoe, South Lake Tahoe


Ocean City (MD)


Washington, DC, Georgetown/Foggy Bottom


Key West


Anchorage, South Anchorage/Airport


Victoria (BC)




Vancouver (BC), Downtown


Boston, North Cambridge/Arlington


San Diego, Kearny Mesa/Mission Valley North


New York City, Empire State Building Area

About® Incorporated Incorporated (Nasdaq: PCLN) provides online travel services in 34 languages in over 94 countries in Europe, North America, Asia, the Middle East and Africa. Included in the family of companies is, a leading international online hotel reservation service,, a leading U.S. online travel service for value-conscious leisure travelers,, an Asian online hotel reservation service and TravelJigsaw, a multi-national car hire service. believes that is Europe's largest and fastest growing hotel reservation service, with a network of affiliated Web sites. operates in over 81 countries in 31 languages and offers its customers access to approximately 86,000 participating hotels worldwide.

In the U.S., gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service.

In addition to getting great published prices, leisure travelers can narrow their searches using's TripFilter advanced search technology, customize their search activity through's Inside Track features, create packages to save even more money, and take advantage of's famous Name Your Own Price® service, which can deliver the lowest prices available. operates the following travel websites:,, and also licenses its business model to independent licensees.