CHICAGO, June 5, 2012 /PRNewswire/ -- For the first time ever, Sunday's Tony Awards program on CBS will feature a live segment of Hairspray via satellite from aboard the Royal Caribbean International's Oasis of the Seas®. Hairspray received eight Tony Awards including Best Musical and it is the first Broadway musical extension adaptation for a cruise ship.
Chicago firm UNDER THE RADAR, and its Senior Creative Director Harrison McEldowney are responsible for the entirely new cruise version of Hairspray to be featured live on Sunday evening. The show is currently running in the grand Opal Theater on the Royal Caribbean International Oasis of the Seas®.
The 2012 Tony Awards, hosted for the third consecutive year by Neil Patrick Harris, will mark 66 years of excellence On Broadway as well as the continuing growth and success Off Broadway on Sunday, June 10th.
UNDER THE RADAR and McEldowney combined to direct and choreograph the unique Hairspray adaptation that is shown live each week to thousands of passengers. The UNDER THE RADAR team will be especially celebrating this year's Tony winners and their own Off Broadway success with Hairspray.
For 19 years, UNDER THE RADAR has been creating award-winning production shows for Royal Caribbean International. The firm has produced more than 60 original shows currently playing worldwide. The entertainment created by UNDER THE RADAR for Royal Caribbean is ranked highest in the entire cruise industry.
The UNDER THE RADAR team headed by McEldowney is recognized as directors and choreographers for outstanding theatrical work. UNDER THE RADAR is a Chicago-based theatrical and experiential marketing agency dedicated to designing and executing marketing campaigns that connect consumers to the world's leading brands digitally and with real world live experiences.
UNDER THE RADAR along with McEldowney collaborated on such projects as Carnegie Hall's 125 year Celebration of Musical Theater, the 1992 Barcelona Olympics Closing Ceremonies and the FIFA World Cup opening ceremony emceed by Oprah Winfrey. They also contributed choreography to Sam Mendes' film Road to Perdition, Penny Marshall's A League of Their Own, and Norman Rene's Prelude to a Kiss.
McEldowney was nominated for an Emmy® Award by the National Academy of Television Arts & Sciences (NATAS) in 2008. He was nominated for "Outstanding Achievement for Individual Excellence on Camera" in the documentary recreation of a 1940's ballet based on the Reverend Billy Sunday, a religious figure and former Chicago White Sox baseball player.
In 1999, McEldowney joined UNDER THE RADAR. According to Mark Dow, Owner, UNDER THE RADAR, "Harrison is truly a unique and diverse talent. Our employees, clients and everyone who has had the opportunity to work with him recognize that he is a theatrical and creative superstar."
UNDER THE RADAR is distinguished for creating brand experiences that fly beneath today's conventional marketing clutter. "When creating an experience we try everything, we optimize everything today. Our clients demand that brand events entertain, communicate, motivate and exceed their result goals," Dennis Boyle, UNDER THE RADAR Executive Vice President, said.
Photo of Harrison McEldowney:
About UNDER THE RADAR
UNDER THE RADAR is a Chicago-based theatrical and experiential marketing agency dedicated to designing and executing marketing campaigns that connect consumers to the world's leading brands digitally and with real world live experiences. As a result, UNDER THE RADAR creates authentic and relevant experiences that fly beneath conventional marketing clutter and engage consumers where they live, work, shop and play. The UNDER THE RADAR teams also work on projects in both the corporate and product event arenas. Their approach to projects keeps them sharp and ensures that leading-edge, highly pollinated creative styles enhance every client engagement. By today's pop culture definition, if something is under the radar, it isn't detected or noticed but yet it can be special and have a very significant impact. For more information about UNDER THE RADAR, visit www.utrexp.com.
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