Child's Play Communications Celebrates 25th Anniversary

Expanded Staff, Larger Office Space and New Web Site among 2013 Plans

Mar 18, 2013, 11:03 ET from Child's Play Communications

NEW YORK, March 18, 2013 /PRNewswire/ -- In 2013, Child's Play Communications is celebrating 25 years of connecting companies with moms.

In conjunction with the anniversary, Child's Play recently increased its staff by 20% and moved to larger office space. Other 25th anniversary plans include the launch of a redesigned Web site, new client services, and expansion into other niche markets.

"A quarter century ago, Child's Play became the first agency to recognize the impact of moms on purchasing decisions and to market exclusively to that highly influential demographic," said company president, Stephanie Azzarone. "We are so excited and proud to announce this milestone."

Child's Play brings moms and brands together through public relations, social media, word-of-mouth communications and online marketing. The agency offers an extensive array of proprietary services, including its Team Mom network of review bloggers, Parkbench Panel focus groups and Child's Play Party! home-based brand immersion events.

Based in New York City, the agency has represented a broad range of leading brands, including Warner Bros., Disney, Heinz, Hewlett Packard, Reading Rainbow, Wildlife Conservation Society, Parents magazine and Sylvan Learning Center. Well known for its creativity and first-to-market programs in the social media space, it was named Social Media Innovator of the Year by the Bulldog Reporter in 2010. In recent months alone, Child's Play has been awarded numerous accolades for accomplishments in all aspects of marketing to moms, including PR Daily's 2012 Media Relations Award for Best Product Launch and the Magellan 2012 Platinum, Special Achievement and Top 50 Campaign Awards.     

A former journalist and later an executive at some of the country's largest public relations agencies, Azzarone launched Child's Play when she became pregnant for the first time and realized that no other PR companies were homing in on the information-seeking, major money-spending mom market. As a result, Child's Play Communications was born.

"Child's Play was well ahead of the curve when we began targeting moms more than two decades ago," added Azzarone. "As moms and the best channels for reaching them have changed over the years, the agency has continuously evolved to always stay a step ahead."

SOURCE Child's Play Communications