China Baby Photo Expo 2016 (Spring) to be held in Shanghai in February 2016

The children's photography market expects to see a boost as a result of the ending of China's "one child" policy

Nov 26, 2015, 09:30 ET from Shanghai International Exhibition Co., Ltd.

SHANGHAI, Nov. 26, 2015 /PRNewswire/ -- The China Baby Photo Expo 2016 (Spring) will be held at Shanghai New International Expo Centre (SNIEC), located at the intersection of Fangdian and Huamu Roads in Pudong New Area, on February 23-26, 2016. Most exhibitors who plan to be at the show have already registered and filled up the approximately 20,000-square meter exhibition space, 50 percent more space compared to the previous event. More than 200 of the leading companies in the children's photography sector have chosen the platform as the venue to promote their brands and explore new business opportunities. The expo is expected to attract more than 50,000 professional attendees. By moving to the new venue, the upgraded expo will continue to be the barometer for the industry by creating a one-stop purchase platform with a substantially increased variety of merchandise and new level of customization.

Following the implementation of the one-child policy between 1978 and 1980, China quickly transitioned from a high fertility to a low fertility nation, with the result that one of the main challenges facing China no longer is excessive population growth but the disappearing demographic dividend, ultra-low fertility, the aging of population and gender imbalance. In October 2015, the Fifth Plenum of the 18th Central Committee of the Communist Party of China decided to do away with the one-child policy and allow all couples to have a second child. On the heels of the more relaxed family planning policy and the increasing per capita disposable income, the children's photography market has entered into a period of rapid development.

The market is maturing and showing additional promise with more creations, ideas and solutions being introduced over the recent years. This new status is referred to as the "new normal." Market participants are looking for improvements and new developments in photography styles and models, product mix, service process, marketing strategy and operating models. China Baby Photo Expo, the world's largest and most influential children's photography show, aims to provide market players with the latest updates about products, advanced technologies and industry development.

In tandem with the rapid growth of the children's photography market in the last few years, China Baby Photo Expo has now become a one-stop trade and purchasing platform that provides a venue for new product launches and displays, trade negotiations, business development and information exchanges. The 2016 event will be held in SNIEC's N1 and W5 pavilions. Exhibits encompass the entire children's photography industry chain and will include clothing, accessories and supplies for children's photography; new product development and franchising opportunities; showcasing and new product development of apparel for pregnant women; memorabilia products and services for pregnant women and newborns; children's photo albums and album accessories; children's photography location props and furniture; event planning for children's birthdays and other types of celebrations; network marketing and training management; and children's photography studio software, management and planning.

With the aim of better servicing exhibitors and buyers, this exhibition is relocating to SNIEC, the global exhibition venue co-invested by China and Germany. The exhibition center is convenient to most forms of transportation, with a full range of modern support facilities in immediate proximity. The 29th China Wedding Expo will be held concurrently at the same venue, with a total exhibition area of up to 100,000 square meters. The layout for the event will be made available soon.

We warmly welcome our colleagues from across the industry to follow the exhibition on the official website as well as on WeChat and QQ. We look forward to seeing you at China Baby Photo Expo 2016 (Spring), the key event in the baby photo sector and the one-stop purchase platform for photography studios, in SNIEC in February 2016.

For more information, please contact:

Shanghai International Exhibition Service Co., Ltd.
Address: Room 2503, 841 Yan'an Middle Road, Jing'an District, Shanghai
Tel: +86-21-6279-2828
Fax: +86-21-6386-6972
WeChat: babyphotoexpo
QQ: 800037553

SOURCE Shanghai International Exhibition Co., Ltd.