NEW YORK, Jan. 30, 2017 /PRNewswire/ -- SUPOR Sanitary Ware, a China-based manufacturer of high-quality sanitary products, has taken a unique approach to celebrating the arrival of the year of Rooster, by announcing this year's greetings from one of the immense digital screens overlooking New York's Times Square, drawing the attention of many of the passers-by. The brand chose the famous square as the venue for wishing members of Chinese communities all over the world the best for the coming year.
SUPOR, originally a manufacturer of cookers, has transformed itself from a one-product producer into a maker of a full range of stainless steel sanitary ware for both the kitchen and bath. On the back of more than 20 years of experience in manufacturing stainless steel cookware, the company has invested approx. 3 billion yuan in building three manufacturing facilities: one for stainless steel faucets in Shenyang, Liaoning province and one for ceramics in Faku, a suburb of Shenyang, as well one for hardware accessories in Yuhuan, Zhejiang province. The company, a subsidiary of Supor Group, has received substantial investment from its parent. Supor Group is one of China's Top 500 Private Companies and has a product portfolio spanning stainless steel faucets, showers, toilets, bathroom cabinets and sinks, among other product lines.
SUPOR Sanitary Ware has taken on as a corporate mission a promise to deliver products that are both non-toxic to the user and environmentally responsible. With this in mind, the company has taken the lead in bringing about a transformation across the industry, by developing and producing stainless steel sanitary products that meet the demands of the mission. After nearly five years of research in association with the global leader in automation technologies, ABB, as well as with Tsinghua University and several scientific research institutions both in China and abroad, the sanitary ware maker has made significant breakthroughs in stainless steel processing, welding and finishing. The research team went back to the drawing board four times until they felt that they had gotten the manufacturing process right, and, in the process, decided to reject one million faucets that had already been made, until they were fully satisfied with the final results. Investment in the research has reached nearly 500 million yuan.
In its push to deliver products that in no way pose any health risk to its users, SUPOR Sanitary Ware has become an expert in the field. The company's products now meet the industry standards of multiple countries and regions and are widely recognized by world-renowned labs. The company has obtained several internationally authoritative certifications including Australia's WaterMark, the European Union's CE marking, France's ACS, the US's NSF and Canada's cUPC. Its products are exported in quantity to South Korea, Russia and Vietnam as well as to several other countries.
China's household sanitary ware market is in the midst of a product revolution in terms of quality and expanding categories and SUPOR Sanitary Ware is fully confident in the efforts the company has made in delivering environmentally-friendly and safe products that meet the demands of the increasingly discerning consumers, both in its home market and abroad. The appearance of SUPOR Sanitary Ware on a Times Square billboard is of great significance as the company continues its expansion into markets worldwide.