BIRMINGHAM, England, April 18, 2016 /PRNewswire-USNewswire/ -- The 50th International Association of Teachers of English as a Foreign Language (IATEFL) & English Education Resources Expo was held in Birmingham, UK, from April 12th to 16th and was attended by over 3,000 English educators both onsite and online. Hujiang, the only Chinese online education company attending the event, presented its development process and business model to guests, attracting much attention.
The event included over 200 conferences on English language research and the latest achievements in the field of education. Over 70 publishers and educational providers, including Pearson, London Trinity College and the University of Exeter, attended the English Education Resources Expo.
Hujiang's start-up story attracted a great deal of attention from attendees. In 2006, Hujiang started as a small business with eight founding members and an initial investment of 80,000 yuan (approx. US$12,360). Today, the online education provider is a leader in the field with a user base exceeding 110 million and an estimated market value of more than US$1 billion. Hujiang owns the four components that make up an education-oriented business -- the educational content, online studying community, learning tools and an online course platform, and provides a wide range of programs, including continuing education, study abroad, foreign language learning as well as workplace and vocational training. At the event, many organizations including Pearson and the University of Birmingham expressed their intention in cooperating with Hujiang. Some have already signed letters of intent with the online educator.
"A 100-million user base is really quite amazing and something of interest," said George Pickering, a well-known educational management consultant in English language training. He expressed sincere interest in Hujiang's course content and teaching platform and hopes to set up a cross-regional teaching facility through the Hujiang platform. Yellow House English founder Claire Selby, a leading expert in helping children learn English as an additional language, said quite openly that she has been looking for a potential partner who could help transform the online educational model, and she sees Hujiang as such a partner. She plans to engage in discussions concerning commercial cooperation plans with Hujiang soon.
Since its inception, Hujiang has been dedicated to providing the best educational resources to hundreds of millions of learners around the world in cooperation with domestic and foreign partners. Exhibitors at this year's IATEFL, including McGraw-Hill Education, Oxford University Press and Cambridge University Press, are all partners of Hujiang. Looking forward, the company plans to bring more quality learning resources from around the world to China.