China Central Television's (CCTV) CNTV and AdChina Announce Strategic Partnership to Develop China's Online Video Ad Market

Jan 07, 2010, 10:00 ET from AdChina, Ltd.

BEIJING, Jan. 7 /PRNewswire-Asia/ -- China Network Television (CNTV), a newly established national Internet TV station owned by China Central Television (CCTV), and AdChina, China's leading integrated digital media platform, announced a strategic partnership to jointly develop China's online video ad market. The two parties have set up a joint "CNTV-AdChina Online Video Ad Lab," aiming to develop the most innovative ad formats, advanced audience segmentation, and ad targeting and optimization technologies. They will also establish online video ad guidelines and standards, and develop a brand tracking system to allow advertisers and agencies to measure the online video ads' impact on brand metrics on CNTV and in the industry. CNTV is licensing AdChina's AdManager as its ad serving, tracking, and brand measurement platform.

The statistics released by the China Internet Network Information Center (CNNIC) shows that there are about 338 million Internet users in China as of the end of June, 2009. More and more Chinese people are getting online and leveraging the Internet to search for information, participate in social media, and watch TV and video online. Data from CNNIC indicates that there are about 222 million online video viewers in China, and this population is expected to grow at over 20-30% year-over-year in the next few years.

The CNTV-AdChina partnership enables CNTV to leverage the user data AdChina has collected through its ad network, the largest in China, for better targeting and optimization as well as for better viewer experience. AdChina will gain the premium ad inventories on CNTV that are associated with completely legal content licensed by CCTV and its partners to expand its business and further solidify its position as the leading digital media platform in China.

About CNTV

CNTV, owned by China Central Television (CCTV), was launched on December 28, 2009 as a national Internet TV station in China. It serves as a multi-language, globalized and multi-terminal online video platform. The current channels of CNTV include news, sports, entertainment and podcasts. In 2010, CNTV plans to launch additional channels ranging from finance, movie, TV drama, documentary, weather, education, travel, and music.

The launch of CNTV will help to significantly boost the growth of China's online video industry. With CCTV's massive video resources of nearly half a million hours, CNTV will also integrate real time program sources including CCTV and other national and regional TV stations and other media. CNTV was also established to develop industry standards and help to promote a cross-platform in which online video can be delivered.

About AdChina, Ltd.

AdChina is a leading integrated digital platform, which operates the largest online ad network in China and "MSN Shopping," a premium B2C ecommerce platform. AdChina enables publishers to maximize the value of their online ad inventory and helps advertisers make online branding easy. AdChina's network reaches over 300 million or over 90% of the Chinese Internet users and has been pioneering many new models for branding and performance-based online advertising. AdChina provides advanced ad inventory management and ad serving technology, audience targeting and optimization capability as well as the industry's leading ad tracking and measurement technology.

    For more information please contact:

     Mr. Lan Jiang
     Tel:   +86-21-6267-5588
     Email: lan.jiang@adchina.com

SOURCE AdChina, Ltd.