BEIJING, Jan. 7 /PRNewswire-Asia/ -- China Network Television (CNTV), a
newly established national Internet TV station owned by China Central
Television (CCTV), and AdChina, China's leading integrated digital media
platform, announced a strategic partnership to jointly develop China's online
video ad market. The two parties have set up a joint "CNTV-AdChina Online
Video Ad Lab," aiming to develop the most innovative ad formats, advanced
audience segmentation, and ad targeting and optimization technologies. They
will also establish online video ad guidelines and standards, and develop a
brand tracking system to allow advertisers and agencies to measure the online
video ads' impact on brand metrics on CNTV and in the industry. CNTV is
licensing AdChina's AdManager as its ad serving, tracking, and brand
The statistics released by the China Internet Network Information Center
(CNNIC) shows that there are about 338 million Internet users in China as of
the end of June, 2009. More and more Chinese people are getting online and
leveraging the Internet to search for information, participate in social media,
and watch TV and video online. Data from CNNIC indicates that there are about
222 million online video viewers in China, and this population is expected to
grow at over 20-30% year-over-year in the next few years.
The CNTV-AdChina partnership enables CNTV to leverage the user data
AdChina has collected through its ad network, the largest in China, for better
targeting and optimization as well as for better viewer experience. AdChina
will gain the premium ad inventories on CNTV that are associated with
completely legal content licensed by CCTV and its partners to expand its
business and further solidify its position as the leading digital media
platform in China.
CNTV, owned by China Central Television (CCTV), was launched on December
28, 2009 as a national Internet TV station in China. It serves as a
multi-language, globalized and multi-terminal online video platform. The
current channels of CNTV include news, sports, entertainment and podcasts. In
2010, CNTV plans to launch additional channels ranging from finance, movie, TV
drama, documentary, weather, education, travel, and music.
The launch of CNTV will help to significantly boost the growth of China's
online video industry. With CCTV's massive video resources of nearly half a
million hours, CNTV will also integrate real time program sources including
CCTV and other national and regional TV stations and other media. CNTV was
also established to develop industry standards and help to promote a
cross-platform in which online video can be delivered.
About AdChina, Ltd.
AdChina is a leading integrated digital platform, which operates the
largest online ad network in China and "MSN Shopping," a premium B2C ecommerce
platform. AdChina enables publishers to maximize the value of their online ad
inventory and helps advertisers make online branding easy. AdChina's network
reaches over 300 million or over 90% of the Chinese Internet users and has
been pioneering many new models for branding and performance-based online
advertising. AdChina provides advanced ad inventory management and ad serving
technology, audience targeting and optimization capability as well as the
industry's leading ad tracking and measurement technology.
For more information please contact:
Mr. Lan Jiang
SOURCE AdChina, Ltd.