China Gamers Analysis Report 2020, Featuring 80+ Data Exhibits and Coverage of Key Players Epic, NetEase, Nintendo, Sony and Steam

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Nov 02, 2020, 06:15 ET

DUBLIN, Nov. 2, 2020 /PRNewswire/ -- The "China Gamers Report" report has been added to ResearchAndMarkets.com's offering.

The China Gamers Report provides a detailed analysis of gamer behavior and spending by geography, gender, and platform. It identifies the total addressable market for China by measuring gamer demographics (including gender, age, occupation, platform use, and more), gaming behavior (including where and when they discover and play games, engagement with popular game titles, spending and more), gamer motivations, gaming preferences, gaming platforms and devices, with comparative analysis by city tier, gender, platform, and gaming motivations. Importantly, this report shines a light on gamers throughout China, not just the major cities.

What's Included:

Market size and revenue
Data and comparative analysis by city tier, gender, platform, and more
Demographics
Revenue
Gaming time
Spending and ARPU
Games
Genres
Platforms
Purchase motivations and decisions
Reasons for playing and leaving games
Payment methods
Exports
Cloud gaming
Mobile emulators
Non-gaming entertainment and consumption
90 slides with 80+ data exhibits

Key takeaways from the analysis:

There are approximately 720 million gamers in China
More than 97% of gamers ages 18-24, and more than 90% of gamers ages 25-35 in China are gamers.
48% of gamers in China are female.
Gamers in China spend more time playing games than on any other activity surveyed.
More than 18% spend more than 30 hours per week on games.
Gamers spend vastly more entertainment time online than offline For example, 45.2% go to the cinema, but 91.8% watch films online. 68.9% go out shopping, while 86.8% shop online.
Cities in China are categorized into 5 tiers.
There are vast cultural and behavioral differences from city to city.
Gamer behaviors and spending vary greatly among the city tiers.
Game companies must acquire users in smaller cities: 76% of gamers in China live in Tier 3-5 cities, accounting for 70% of game revenue.
30% of revenue comes from Tiers 1 & 2, China's biggest cities.

Games Mentioned in this report:

Anipop
APEX
Black Desert
Call of Duty
Counter Strike
CrossFire
Diablo
Dungeon Fighter
Escape from Tarkov
Fantasy Westward Journey
Fortnite
Ghost
Hearthstone
Honor of Kings
Jiujin
JX 3
Knives Out
League of Legends
Legends of Runeterra
Lineage Eternal
Lost ARK
Magic The Gathering: Arena
MU
Naruto Mobile
Onmyoji
Overwatch
Peacekeeper Elite
Project BBQ
PUBG
QQ Dancer
QQ Speed
Rainbow Six
Toutiao
WeGame
Weibo
World of Tanks
World of Warcraft

Key Topics Covered:

Data Exhibits List

Gamers in China
Gamers by Chinese City Tier overview
Gamers by Chinese City Tier detail
Gamers by Tier & Platform
Gamers by Geography
Gaming Hours by Tier
PC Gaming Hours by Tier
Mobile Gaming Hours by Tier
Console Gaming Hours by Tier
PC Games Spending by Tier
Mobile Games Spending by Tier
PC Game Genres by Tier
Mobile Game Genres by Tier
China Gamers by Gender
Gamers by Gender & Tier
China Gamers by Age
PC Gamers: Gaming Hours by Age
Mobile Gamers: Gaming Hours by Age
Console Gamers: Gaming Hours by Age
All Gamers: Gaming Hours by Age
PC Gamers: Spending by Age
Mobile Gamers: Spending by Age
PC Gamers: Favorite Genres by Age
Mobile Gamers: Favorite Genres by Age
China Gamers Platform Usage Over Time
Female PC Gamers by Platform
Male PC Gamers by Platform
Mobile Emulator Gamers
Most Anticipated PC Games
PC Game Information Sources
PC Gamers: Gaming Time by Location
PC Gamers: Payment Methods
PC Gamers: What They Buy
PC Gamers: Why They Buy
PC Gamers: Steam Platform Usage
PC Gamers: Icafe Usage
Mobile Gamers: Why Do They Play?
Mobile Gamers: How Long Do They Play?
Mobile Gamers: What Do They Dislike?
Mobile Gamers: Payment Methods
Mobile Gamers: What Do They Buy In-Game?
Mobile Gamers: Why Do They Buy In-Game?
Mobile Gamers: iOS & Android
Spending on Esports
Casual Esports Gamers
Cloud Gaming
Time Spent on Entertainment
Money Spent on Entertainment
List of Cities by Tiers
Home Broadband Penetration Rates
Population, Smartphone Users, Internet Users

Companies Mentioned

Alipay
Epic
Happy Elements
NetEase
Nintendo (Switch)
Steam
TikTok
Sony (Playstation)
Tencent
WeChat

For more information about this report visit https://www.researchandmarkets.com/r/36xcxy

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