China Greenhouse Industry Research Report 2011-2016
Mar 28, 2012, 02:00 ET
NEW YORK, March 28, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
China Greenhouse Industry Research Report 2011-2016
http://www.reportlinker.com/p0803166/China-Greenhouse-Industry-Research-Report-2011-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Press
Summary
Based on the information and data from the State Statistical Bureau, General Administration of Custom, Ministry of Commerce , Development Research Center of Sate Council, China State Statistic Bureau, National Business Information Center, China Greenhouse Industry Association, National Economy Monitoring Center, the newspapers and magazines from domestic and oversea, the report made analysis on the current status of China greenhouse industry, the development, the import and export, the operation of those big players in China, competition, investment risk, industry policies and regulation and so on.
We collected various data and made lots of analysis on the greenhouse market, it also contains the investment return, challenge the enterprises faced and the strategy they made. It is a good study for the greenhouse enterprises and investors who have interest on the industry to fully understand the industry development, the market operation in China, and to make correct competition strategy and investment plan.
Table of Contents
CHAPTER I DEVELOPMENT ENVIRONMENT OF CHINESE GREENHOUSE INDUSTRY 11
SECTION I GREENHOUSE INDUSTRY AND ITS FEATURE ANALYSIS 11
I. DEFINITION OF THE INDUSTRY 11
II. PERFORMANCE INDEX OF GREENHOUSE 11
III. CLASSIFICATION OF GREENHOUSES 12
IV. INDUSTRY CYCLE 15
SECTION II ECONOMIC DEVELOPMENT ENVIRONMENT 17
I. ANALYSIS OF GDP HISTORICAL CHANGES 17
II. ANALYSIS OF HISTORICAL CHANGES OF FIXED ASSETS INVESTMENT 19
III. FORECAST AND ANALYSIS OF CHINA'S ECONOMIC DEVELOPMENT IN 2012 24
SECTION IV SOCIAL DEVELOPMENT ENVIRONMENT 27
I. CHINESE POPULATION SIZE 27
II. AGE STRUCTURE 28
III. EDUCATION BACKGROUND STRUCTURE 28
IV. REGIONAL STRUCTURE 29
V. CONSUMPTION CONCEPT 29
CHAPTER V ENVIRONMENT FOR INVESTMENT AND FINANCING 31
I. FINANCIAL OPENNESS 31
II. FINANCE POLICIES 31
IV. FOREIGN EXCHANGE POLICY 32
V. BANK CREDIT POLICY 32
VI. FINANCING POLICY OF EQUITY AND BONDS 34
CHAPTER II ANALYSIS OF PRODUCTION STATUS OF CHINA'S GREENHOUSE 36
SECTION I OVERVIEW OF PRODUCTION CAPACITY OF GREENHOUSE 36
I. ANALYSIS OF PRODUCTION CAPACITY FROM 2007 TO 2011 36
II. PREDICTION OF PRODUCTION CAPACITY FROM 2011 TO 2016 36
SECTION II OVERVIEW OF GREENHOUSE MARKET CAPACITY 37
I. ANALYSIS OF MARKET CAPACITY FROM 2007 TO 2011 37
II. INVESTIGATION ON CAPACITY CONFIGURATION AND CAPACITY UTILIZATION 38
III. FORECAST OF MARKET CAPACITY FROM 2011 TO 2016 38
SECTION III ANALYSIS OF LIFE CYCLE OF GREENHOUSE INDUSTRY 39
CHAPTER III ANALYSIS OF MARKET SUPPLY AND DEMAND OF GREENHOUSE PRODUCTS 40
SECTION I OVERALL MARKET SIZE IN CHINA 40
I. SIZE OF GROSS 40
II. GROWTH RATE 40
III. MARKET SITUATION OF EACH QUARTER 41
SECTION II ANALYSIS OF MARKET STRUCTURE 42
I. MARKET STRUCTURE OF PRODUCT 42
II. MARKET STRUCTURE OF BRAND 42
III. REGIONAL MARKET STRUCTURE 43
IV. MARKET STRUCTURE OF CHANNEL 43
(I) SALES METHOD OF GREENHOUSE ENTERPRISES 43
(II) FACTORS AFFECTING THE CHANNEL MARKETING STRATEGY OF GREENHOUSE ENTERPRISES AND SELECTION OF CHANNEL MARKETING STRATEGY 45
CHAPTER V COMPETITION PATTERN OF CHINA'S GREENHOUSE MARKET AND EVALUATION OF MANUFACTURER'S MARKET COMPETITIVENESS IN 2011 46
SECTION I ANALYSIS OF COMPETITION PATTERN 46
SECTION II EVALUATION OF MARKET COMPETITIVENESS OF MAIN MANUFACTURERS 46
I. PRODUCT COMPETITIVENESS 46
II. PRICE COMPETITIVENESS 46
III. CHANNEL COMPETITIVENESS 46
IV. BRAND COMPETITIVENESS 47
CHAPTER VII ANALYSIS OF COMPETITION PERFORMANCE OF GREENHOUSE INDUSTRY 47
SECTION I ANALYSIS OF PROFITABILITY 47
I. SALES GROSS PROFIT MARGIN OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 47
II. SALES PROFIT RATIO OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 48
III. RATE OF RETURN ON TOTAL ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 49
IV. RATE OF RETURN ON NET ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 49
V. FORECAST OF PROFITABILITY OF GREENHOUSE INDUSTRY FROM 2011 TO 2015 50
SECTION II ANALYSIS OF INDUSTRY GROWTH CAPABILITY 51
I. ANALYSIS OF SALES REVENUE GROWTH OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 51
II. ANALYSIS OF GROWTH OF TOTAL ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 51
III. ANALYSIS OF GROWTH OF FIXED ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 52
IV. ANALYSIS OF GROWTH OF NET ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 53
V. ANALYSIS OF PROFIT GROWTH OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 53
SECTION III ANALYSIS OF DEBT-PAYING ABILITY 54
I. ANALYSIS OF QUICK RATIO OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 54
II. ANALYSIS OF LIQUIDITY RATIO OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 54
III. ANALYSIS OF TIMES INTEREST EARNED OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 55
CHAPTER IV ANALYSIS OF THE OPERATIONAL CAPACITY OF THE INDUSTRY 56
I. ANALYSIS OF TURNOVER RATE OF TOTAL ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 56
II. ANALYSIS OF TURNOVER RATE OF NET ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 56
III. ANALYSIS OF RECEIVABLES TURNOVER RATIO OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 57
IV. ANALYSIS OF INVENTORY TURNOVER RATE OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 57
SECTION V ANALYSIS ON CONCENTRATION DEGREE OF CHINESE GREENHOUSE INDUSTRY 58
SECTION VI PERFORMANCE ANALYSIS OF ENTERPRISES UNDER DIFFERENT OWNERSHIP SYSTEMS IN GREENHOUSE INDUSTRY 58
SECTION VII PERFORMANCE ANALYSIS OF ENTERPRISES WITH DIFFERENT SCALES IN GREENHOUSE INDUSTRY 58
SECTION VIII ANALYSIS ON DISTRIBUTION SYSTEM OF GREENHOUSE MARKET 59
I. ANALYSIS OF SALES CHANNEL MODES 59
II. SELECTION OF BEST PRODUCT SALES CHANNEL 59
CHAPTER VIII DEVELOPMENT FORECAST OF GREENHOUSE MARKET IN 2010 59
SECTION I PREDICTION ON DEVELOPING PROSPECTS OF INTERNATIONAL MARKET 59
I. FORECAST OF ECONOMIC GROWTH AND DEMAND FROM 2012 TO 2016 59
II. FORECAST OF TOTAL INDUSTRY OUTPUT FROM 2010 TO 2016 60
III. PREDICTION ON THE MEDIUM-TERM AND LONG-TERM MARKET DEVELOPMENT STRATEGIES IN CHINA 61
1. ADVICE ON STRATEGY 61
2. ADVICE ON FINANCIAL STRATEGY 62
SECTION II PROSPECT FOR CHINESE RESOURCES ALLOCATION 63
CHAPTER IX ANALYSIS ON CHINESE GREENHOUSE INDUSTRY INVESTMENT AND FINANCING 64
SECTION I CONDITION ABOUT THE ENTRY OF FOREIGN CAPITAL INTO CHINESE GREENHOUSE INDUSTRY 64
SECTION II COOPERATION, MERGER AND ACQUISITION OF CHINESE GREENHOUSE INDUSTRY 64
SECTION III ANALYSIS ON INVESTMENT SYSTEM OF CHINESE GREENHOUSE INDUSTRY 65
SECTION IV ANALYSIS ON THE CAPITAL MARKET FINANCING OF CHINESE GREENHOUSE INDUSTRY 67
CHAPTER X INVESTMENT STRATEGY OF GREENHOUSE INDUSTRY 67
SECTION I PRODUCT POSITIONING STRATEGY 67
I. MARKET SEGMENTATION STRATEGY 67
II. SELECTION OF TARGET MARKET 67
SECTION II PRODUCT DEVELOPMENT STRATEGY 69
I. FOCUS ON PRODUCT QUALITY 69
II. ENHANCEMENT OF DIVERSIFIED PRODUCT DEVELOPMENT 69
SECTION III STRATEGY OF SALES CHANNEL 70
I. CLASSIFICATION OF SALES MODE 70
II. RECOMMENDATION FOR MARKET INVESTMENT 70
SECTION IV STRATEGY OF BRAND OPERATION 70
I. OPERATION MODE OF DIFFERENT BRANDS 70
II. HOW TO DEVELOP A BRAND 73
SECTION V SERVICE STRATEGY 74
CHAPTER XI ANALYSIS OF CHINA'S KEY ENTERPRISES IN GREENHOUSE INDUSTRY 74
SECTION I ZHENGZHOU NUOBO AGRICULTURAL TECHNOLOGY CO., LTD. 74
I. OVERVIEW 74
II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 75
III. MAIN BUSINESS DATA INDICATORS FROM 2009 TO 2011 80
SECTION II HUISHAN AREA YANQIAO SHUANGNONGSHENG AGRO-SHED PLANT 81
I. COMPANY PROFILE 81
II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 82
III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 87
SECTION III WUXI GOLDENSTAR AGRO-SHED CO., LTD. 88
I. OVERVIEW 88
II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 89
III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 94
SECTION IV HENGYUANLINONG (BEIJING) AGRICULTURAL TECHNOLOGY CO., LTD. 95
I. OVERVIEW 95
II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 96
III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 101
SECTION V ANYANG DONGFENG JINDADI MACHINERY RESEARCH INSTITUTE IN HENAN PROVINCE 102
I. OVERVIEW 102
II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 102
III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 107
CHAPTER XII ANALYSIS ON INVESTMENT IN GREENHOUSE IN CHINA IN 2010 108
SECTION I INVESTMENT ENVIRONMENT 108
I. ANALYSIS OF RESOURCE ENVIRONMENT 108
II. ANALYSIS ON MARKET COMPETITION 109
III ANALYSIS ON POLICY ENVIRONMENT 109
SECTION II ANALYSIS ON INVESTMENT OPPORTUNITY 110
SECTION III. INVESTMENT RISK AND COUNTERMEASURE ANALYSIS 110
SECTION IV PROSPECTS OF INVESTMENT AND DEVELOPMENT 111
I. DEVELOPMENT TREND IN MARKET SUPPLY AND DEMAND 111
II. OUTLOOK OF FUTURE DEVELOPMENT 111
CHAPTER XIII ANALYSIS OF THE TREND OF GREENHOUSE RELATED INDUSTRY IN 2010 112
SECTION I ANALYSIS OF THE INFLUENCE FROM THE UPSTREAM INDUSTRY 112
SECTION II ANALYSIS OF THE INFLUENCE FROM THE DOWNSTREAM INDUSTRY 112
CHAPTER XIV ANALYSIS OF THE GROWING ABILITY AND STABILITY OF GREENHOUSE INDUSTRY 114
SECTION I LIFE CYCLE ANALYSIS OF GREENHOUSE INDUSTRY 114
SECTION II ANALYSIS OF THE GROWTH AND FLUCTUATION OF GREENHOUSE INDUSTRY 114
SECTION III ANALYSIS OF THE CONCENTRATION OF GREENHOUSE INDUSTRY 114
CHAPTER XV ANALYSIS ON RISK TEND IN GREENHOUSE INDUSTRY AND COUNTERMEASURE 115
SECTION I RISK ANALYSIS OF GREENHOUSE INDUSTRY 115
I. RISKS OF MARKET COMPETITION 115
II. ANALYSIS OF PRESSURE RISK OF RAW MATERIALS 115
III. ANALYSIS ON TECHNICAL RISKS 116
IV. RISKS OF POLICY AND SYSTEM 116
V. RISK IN ENTRANCE AND WITHDRAWAL 116
SECTION II ANALYSIS OF INVESTMENT RISK AND CONTROL STRATEGY IN GREENHOUSE INDUSTRY 116
I. MARKET RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 116
I. POLICY RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 117
III. OPERATION RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 117
IV. HORIZONTAL COMPETITION RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 117
V. OTHER RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 118
VI. OPINIONS OF EXPERTS 118
CHAPTER XVI RISK OF INVESTMENT IN GREENHOUSE INDUSTRY 120
SECTION I MACRO-CONTROL RISK IN GREENHOUSE INDUSTRY 120
SECTION II INDUSTRIAL COMPETITION RISK IN GREENHOUSE INDUSTRY 120
SECTION III RISK OF SUPPLY AND DEMAND FLUCTUATION OF GREENHOUSE INDUSTRY 121
SECTION IV RISK IN TECHNICAL INNOVATION OF GREENHOUSE INDUSTRY 121
SECTION V. RISK IN OPERATION MANAGEMENT OF GREENHOUSE INDUSTRY 121
CHAPTER XVII RESEARCH AND ANALYSIS OF DEVELOPMENT TREND OF GREENHOUSE INDUSTRY IN CHINA FROM 2011 TO 2016 123
SECTION I FORECAST OF INTERNATIONAL MARKET OF GREENHOUSE INDUSTRY FROM 2011 TO 2016 123
I. FORECAST OF PRODUCTION CAPACITY OF GREENHOUSE INDUSTRY 123
II. PROSPECTS OF MARKET DEMAND IN GREENHOUSE INDUSTRY 123
SECTION II DEVELOPMENT TREND OF GREENHOUSE INDUSTRY IN CHINA 124
I. PREDICTION ON PRODUCT DEVELOPMENT TREND 124
II. TECHNOLOGY DEVELOPMENT TREND 125
SECTION I FORECAST OF CHINESE MARKET OF GREENHOUSE INDUSTRY FROM 2011 TO 2016 125
SOURCES: RELEVANT ECONOMIC MODELS PREDICTION 125
CHAPTER XVIII ANALYSIS AND RESEARCH ON INVESTMENT OPPORTUNITY IN GREENHOUSE INDUSTRY 127
SECTION I INVESTMENT OPPORTUNITY OF MAIN REGIONS FOR GREENHOUSE INDUSTRY FROM 2011 TO 2016 127
SECTION II INVESTMENT OPPORTUNITY IN EXPORT MARKET IN GREENHOUSE INDUSTRY FROM 2011 TO 2016 127
SECTION III DIVERSIFIED INVESTMENT OPPORTUNITY FOR GREENHOUSE ENTERPRISES FROM 2011 TO 2016 127
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