China Publishing Group Debuts in Times Square, Sand Painting to Explain "Read China"

May 26, 2015, 09:00 ET from China Publishing Group

NEW YORK, May 26, 2015 /PRNewswire/ -- The China Publishing Group (CPG), the country's oldest and best-known publisher, is due to play a promotional video under the theme "Read China" on the giant electronic billboard in Manhattan's famed Times Square from May 26 to June 4.

This is the first time that any Chinese publishing company will advertise on the Times Square billboard. So not only does it showcase the power of China's publishing industry but it also displays that the global publishing industry has gradually emerged from the economic recession, in the process regaining its vitality and vigor.

In the video themed "Read China," Su Dabao, a renowned Chinese sand painter who has performed at the CCTV Spring Festival gala, puts on a sand-painting show that has reading as its central theme. The painter depicts a young American man who envisions China -- a country he has never visited -- from a bench on a New York sidewalk. The video expounds upon three themes: "Read China" ,"Make Friends by Book," and "A Good Book Is a Good Friend." The advertising video includes key images such as the Statue of Liberty and the classic American man. It also presents plenty of Chinese items, such as the Chinese character meaning "book" written in nine different calligraphic styles, a huge stack of books mimicking the Great Wall, and the iconic Temple of Heaven.

The promotional video also acknowledges the ideographic functions that visual symbols have in cross-cultural communication. The video is striking in the freshness of its imagery and appeal.

ABOUT China Publishing Group

China Publishing Group has a long history and impressive track record. The Commercial Press, Zhonghua Book Company and SDX Joint Publishing Company, all of which operate under the China Publishing Group umbrella, were established in 1897, 1912 and 1932, respectively. Together they have been an important part of the cultural transition of modern and contemporary China. The Commercial Press was Asia's largest publisher during the years 1930 through 1940

The China Publishing Group has brought famous Western literary classics and popular books to Chinese readers, including The Complete Works of Shakespeare, The Complete Works of Mark Twain, Harry Potter and Deng Xiaoping and the Transformation of China. Additionally, A Collection of Chinese Versions of the World's Greatest Academic Books (2,000 titles) has become a must-read for Chinese scholars. At the same time, the China Publishing Group has redoubled its effort to promote the works of contemporary distinguished Chinese writers and scholars to Western society, including Lu Xun, Mao Dun, Qian Zhongshu, Mo Yan, Jia Pingwa, Mai Jia, Liu Zhenyun and Wu Jinglian. Their works have been translated into foreign languages and the foreign rights sold to the U.S., the U.K., France, Germany and other countries. Over the past decade, China Publishing Group has sold the translation rights of 3,000 titles to over 30 countries and territories.

In 2014, the China Publishing Group published more than 14,000 titles, including 70-plus best-sellers, each with at least 100,000 copies printed. In the process it has generated sales revenue of nearly USD1.5 billion. For a second consecutive year it has been ranked among the "top 50 global publishing groups" and the "top 500 Asia brands." The company is also a recipient of the "Simon Master Chairman Award," which was bestowed at the London Book Fair.


Jiayang Yuan
Tel: +1(917)385 7121

SOURCE China Publishing Group