PHILADELPHIA, Feb. 26, 2013 /PRNewswire/ -- As online prom dress shopping season heats up with "Pink Friday" on March 1, DressGoddess.com today unveils its Authentic Prom Dress Guide on how to avoid being scammed by Chinese websites selling counterfeit prom dresses.
Chinese prom dress websites are stealing copyrighted images from prom designers such as La Femme, Jovani and Tony Bowls. Based in China, these bait-and-switch websites scam teenage girls into believing that they can purchase the exact same designer prom dresses for steep discounts.
"Unfortunately, if the price is too good to be true, it's a fake prom dress," said Jon Liney, president of DressGoddess.com. "Prom dress designers determine the price of their dresses and every authorized prom retailer, both online and offline, must sell dresses at the Manufacturer's Suggested Retail Price or MSRP."
As an American Authorized Retailer of leading dress designers, DressGoddess certifies the authenticity of each dress it sells and guarantees that its merchandise is genuine.
"If you see a prom dress on nearly every ecommerce website and retail store for $298, and then you find the dress on a website for 10% to 50% off that price, that dress is a fake knock off that will only disappoint you on prom night," continued Liney.
Here are the problems with purchasing cheap prom dresses from Chinese websites:
- counterfeit prom dresses are poorly made
- fake prom dresses do not fit properly
- knock off prom dresses look nothing like the actual genuine designer dresses or their online photos
- inauthentic prom dresses may not arrive in time for prom
- refunds and returns are not provided by Chinese websites
- American customers have no legal recourse because these fraudulent companies are located in China
- online shoppers can not call and speak to American customer service representatives.
With more than 10,000 Facebook fans, DressGoddess surveyed its customers and found that nearly 20% of teenage girls had to purchase two prom dresses for the same event in 2012. They purchased a cheap counterfeit version of the dress of their dreams and later purchased an authentic prom dress from DressGoddess.com.