China Wedding Expo 2013 To Be Held In Shanghai In January

Dec 05, 2012, 10:02 ET from Shanghai International Exhibition Co. Ltd.

SHANGHAI, Dec. 5, 2012 /PRNewswire/ -- The 23rd China-Shanghai International Wedding Photographic Equipment Exhibition & International Children's Photography, Theme Photography, Photo Album & Frame Exhibition (CHINA WEDDING EXPO 2013) is scheduled to be held from Jan.15-18, 2013 in the Shanghai World Expo Exhibition & Convention Centre.

The vast majority of the exhibitors had already registered by the end of November, with 614 manufacturers and organizations from both within China and around the world having committed to attend and with the 80,000-square-meter area being readied to house 4,268 booths. With the enthusiastic support of all exhibitors, the exhibition organizer remains committed to boosting demand and leading industry trends via innovation despite the many uncertainties facing both domestic and overseas markets. The exhibition organizers are making every effort to assure that the show represents the best of a diversified and fashionable cross-section of the sector through a combination of excellent service and by bringing in as exhibitors the top signature brands of the industry. With ten years solid experience in staging exhibitions in the bridal and wedding sector, the organizers rely on their in-depth knowledge of current trends within the sector and their expertise in promotion to draw in the leaders and decision makers across the sector and to assure a meaningful and game-changing result for all attendees.

Hall 2 is reserved for the display of wedding dresses and other outfits for special occasions, with nearly 100 high-quality Chinese and foreign wedding dress makers showing their wares, including Spanish top brand Pronovia, Italy's Fratelli Marzi, US-based Macis, Malaysia's DL and Adore, South Korea's White Pure Wedding, Jeongkyungok, Yiju, Malanshi and Ellamo, Hong Kong's Pretty Woman and Taiwan's Ching Hua. In particular, the event creates a great opportunity for major independently developed brands from Chaozhou, Guangzhou, Suzhou and other locations around China known for the manufacture of wedding dresses and other outfits for special occasions to showcase their exquisite outfits and seek potential cooperation opportunities, helping China's home-grown companies build brand awareness and go global. At the expo, the latest wedding dresses and similar outfits for special occasions will be on display and will not only retain conventional elements such as white chiffon and a bubble hem, but also integrate sophisticated design concepts, delivering a perfect fusion of oriental and western elements. Styles include princess, professional, maturity and elegance, so as to meet the preferences and varying tastes of soon-to-be-married couples.

Hall 1, the largest of the four exhibition areas, has attracted 220 photo albums and frames, consumables and photographic equipment exhibitors from China and around the world. In recent years, the photo albums and frames sector has gone through quite a transformation, with the emergence of a variety of innovative products. Ongoing innovation has driven the industry's thriving development. An example of style that has become immensely popular among Chinese newlyweds and their families is the "photo wall", where one wall or section of a wall in the home is fully dedicated to the memory of the wedding, moving the sector beyond the traditional pattern of photo frames and demonstrating the great attachment paid by Chinese to their memoraliazation of the wedding event.

Hall 3 is allocated to the display of photo ensembles shot by professional photographers and the availability of franchising opportunities. With the increase in market-oriented competition in the sector, large- and small-sized photography studios are changing their business models with a shift to photography venues with lower costs. With the advent of the "micro" era, these studios are seeking more opportunities in micro films, an emerging art form combining creative photography with fashion marketing. With the advent of these more innovative photography concepts, they have created photographic samples with new documentary themes that differ from the early art-, Korean-, European royal- and exotic-style portrait settings. Despite the changes, photography works are still a combination of art and business. A new trend in wedding photography offerings are foreign wedding and honey-moon services, which looks set to replace traditional wedding services in terms of popularity. The children's photography exhibits, an area that is guaranteed to bring smiles to the faces of the attendees, include photos of pregnant women and babies, adorned or surrounded by bowknots, lace accessories, folded ornaments, golden accessories and angel wings including poses in baby carriages.

Hall 4 highlights the display of cosmetics and wedding goods as well as background props, furniture and accessories for photographic studios. The cosmetics exhibition area expands the breadth and depth of exhibits with new demonstrations of training courses from makeup schools in addition to the showcasing of the cosmetics products themselves. Replacing the traditional digital background which no longer meets the demands of consumers seeking a higher quality of product, scene props to be showcased create a vivid photographic environment that allows newlyweds and their families to feel truly immersed in the scene and results in pictures with a substantially enhanced real feel. As a result, integration of the design, construction, furniture and decor of photographic studios is destined become the fashion trend going forward.

Concurrent events include the press conference for the 2013 S&S International Dress Fashion Trend as well as a number of support programs and seminar courses, including the franchising courses of Milan International Wedding Photography and a lecture on the point-based system of management for employees of photographic studios.

All are welcome to participate in this exhibition being held from January 15th to January 18th, 2013 and to be a part of the industry's one-stop platform for information exchange and resource sharing.

For more information, please visit the official website of the exhibition at

Shanghai International Exhibition Co., Ltd.
Address: Room 2503, 25F, OOCL Plaza, 841 YananZhong Rd., Shanghai, China
Telephone: (86+21)-62792828   62472387
QQ: 800028850

SOURCE Shanghai International Exhibition Co. Ltd.