China's Leading Home Improvement Retailer Redstar Macalline Lands in Heart of New York City with Impressive Ads Video

News provided by

Verawom

08 Jan, 2015, 09:00 ET

NEW YORK, Jan. 8, 2015 /PRNewswire/ -- Redstar Macalline, a leading home improvement retail chain, in China, has recently featured a unique advertising video in the Times Square in New York City, as part of the company's efforts in promoting Chinese home furnishing culture in the world.

The 30-second video served as a trailer for an art show named "M Home - Living in Space: Redstar Macalline Art Project". Sponsored by Redstar Macalline, the show was held in UCCA, a post-modernistic exhibition center based in Beijing, during December 2, 2014 to January 6, 2015.

The month-long art show featured 12 renowned artists and designers from around the globe and was thronged by tens of thousands of visitors including Irish President Michael D Higgins and his wife Sabina Higgins. Even its trailer attracted attentions from crowds passing by the Times Square, partly because it is different from the usual commercial ads shown there.

Lingling Li, a Chinese tourist, said excitedly, "I have seen many video clips on China here at the Times Square before, but this video is particularly attractive because its overall design is very creative." She believed she will have a better understanding on the home furnishing industry if she visits the art show.

Marta, an overseas student from Brazil, also praised the video to be "really cool". "If I can go to China, I will surely want to pay a visit to the show," she said.

Take a look at the video at http://v.youku.com/v_show/id_XODM0NjkwMjA0.html.

About Redstar Macalline

Founded in 1986, Redstar Macalline is one of the largest home improvement retailing chains in China, now running more than 140 shopping malls across over 100 Chinese cities. It provides various kinds home furnishing products and furniture and also offers home furnishing consulting services. For more information about Redstar Macalline, please visit www.chinaredstar.com .

About Verawom

Verawom is a leading digital marketing agency in China that focuses on social media. Founded in 2006 and headquartered in Shanghai, Verawom provides innovative digital marketing solutions with state-of-the-art tools and technologies. Its clients cover hundreds of Fortune 500 companies and top Chinese enterprises. In 2014, Verawom became a member of Isobar, a global full service digital marketing agency under the world's leading marketing group Dentsu Aegis Network. Visit www.verawom.com to find out more information.

SOURCE Verawom

Related Links

http://v.youku.com/v_show/id_XODM0NjkwMjA0.html

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