Chinese Electronics Manufacturer Haier Showcases Scenario-based Solutions Including the "Small Apartment, Large Kitchen" Suite At CES 2016

Jan 07, 2016, 10:00 ET from Haier

LAS VEGAS, Jan. 7, 2016 /PRNewswire/ -- During an era of transition that is seeing vast changes in the way consumers are buying and using products, what had long been considered the standard no longer meets the widely varying preferences of different groups. As a result, manufacturers are focusing on developing scenario-based solutions, which highlight experience, emotional expression and personalization. Chinese electronics manufacturer Haier recently displayed its innovative home appliances that address the needs in what Haier terms as "the 7 smart ecosystems," as well as three scenario-based solutions specifically designed for the American market, including a layout that it has named, "Small Apartments, Large Kitchens" at CES, attracting a great amount of attention from U.S. consumers.

Haier set up three small living spaces - The Small Space Living, the Traditional Suite and the Entertainment Theater - at its booth, creating a high-quality home environment within a limited living space through a suite of small-sized home appliances. The small living space, comprised of a 24-inch convection oven, a 14.2 cu. ft. 4-door refrigerator, an 18-inch built-in dishwasher and a 2.0 cu. ft. washer, provided a comfortable and homey living environment for an apartment dweller.

Season 10 winner of Hell's Kitchen Celebrity, Celebrity Chef Dana Cohen displayed cooking products at the booth, showcasing the charm and attraction of Haier's small spaces to visitors. Russell, a student from Columbus College of Art and Design, told reporters, "Small spaces can create such high-quality life. It is hard to imagine the stir these home appliances and solutions will create in New York's Manhattan or in San Francisco."

This is not the first time that Haier has created solutions specifically for U.S. consumers. Since 1999, when Haier entered the US market, it has been developing innovative products based on user demand, such as the small refrigerator with a folding table board for college students, the "Thanksgiving turkey refrigerator" accommodating an entire turkey and the ultra quiet window air conditioner. In addition, the electronics manufacturer has partnered with the U.S.'s top 10 retailers, including Walmart and Best Buy, and, in doing so, became a leading electronics manufacturer supplying the home appliance industry across the U.S. and gaining popularity among American consumers.

In addition to the three scenario-based smart homes in limited spaces, Haier displayed products of what it has deemed the "7 u+ ecosystems" at the CES, showcasing smart living applications for the handling of food and beverages, for cleaning and for the handling of water.

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