Chinese Wooden Door Brand Holzer Debuts the Marketing Campaign for Its T-Shaped Doors in New York's Times Square

Jan 04, 2016, 09:30 ET from HOLZER

NEW YORK, Jan. 4, 2016 /PRNewswire/ -- Chinese wooden door brand Holzer is debuting the promotional campaign for its T-shaped door on the large digital billboard overlooking New York's Times Square. The door maker has chosen the first few days of the New Year and Times Square, one of the most bustling locales in the United States, as the most appropriate time and place to announce the intent to market the high quality, ecological doors worldwide.

New York's Times Square, located at the heart of Manhattan, is one of the world's prime locations for launching a marketing campaign, with an estimated 1.5 million pedestrians traversing the famous square daily. Companies which make an appearance on the large billboard overlooking the square are those who have been recognized as having a bigger say in the global consumer market. Holzer is one of China's leading manufacturers in addition to being one of the country's most inspiring players in both T-shaped doors as well as green and ecological doors. The local government of Jilin, the Chinese city where Holzer is based, has been a major promoter of green development practices, and, has assisted the adoption of these practices by putting in place policies that advance the healthy development of ecological businesses. The debuting of the Holzer campaign in Times Square is not only a testament to Holzer's leadership role across the sector as well as the door maker's role as a pioneer in the field of ecological wooden doors in the Chinese home furniture market, but also reflects the company's vision of becoming an established player in the international arena.

An increasing number of China-based "green" businesses have built themselves into top players with global influence thanks to the support of the Chinese government which has attached greater importance to green development. As the first Chinese wooden door brand to receive the Protected Eco-Origin Products (PEOP) certification from China's General Administration of Quality Supervision, Inspection and Quarantine, Holzer has been dedicated to the production and sale of T-shaped wooden doors based on its technology expertise that is considered as being over five years ahead of the market. The company has borrowed heavily from the high quality expectations of European furniture buyers and integrated these demanding expectations into every facet of its production chain. As a result, the company has been able and continues to provide high quality door products, filling a gap in the Chinese domestic market and becoming a leader in launching simple and modern European-style home furniture incorporating Chinese elements.

Over the past few years, Holzer has launched several ecological T-shaped wooden door product lines, including the pure, natural and classic blue-white Bulada line, the minimalist, delicate and natural Golden Forest line, and the fashionable and bold Milan Oak line. This last line reflects the beauty of the Italian fashion capital. Beyond the dedication to fine manufacturing and exceptional quality, and the mission of going global by moving beyond its home market, Holzer has always been committed to delivering the value of German aesthetics in all of its products and in promoting the T-shaped structure in the manufacturing of all of its product lines.