ChipSiP and Zoran Corporation Announce New Multi-Memory Package with Image Processor for Compact Digital Cameras

New Package Reduces Size, Time to Market and Improves Performance

Jun 14, 2010, 08:24 ET from ChipSiP from ,Zoran Corporation

TAIPEI, Taiwan, June 14 /PRNewswire-Asia/ -- ChipSiP Technology Co. Ltd. (Taiwan: 3637), a leader in turnkey SiP (System in Package) solutions, and Zoran Corporation (Nasdaq: ZRAN), a leading global provider of digital camera processor products, today announced they have collaborated to produce a new slim package solution for the compact digital camera market that includes both multi-memory and an image processor.

Wang, Ching-shan, President of ChipSiP, said "The new packaging solution, PoP (Package on Package), we have designed with Zoran takes advantage of heterogeneous integration to deliver one gigabyte each of NAND and DDR memory along with Zoran's COACH 12 digital camera processor in a small footprint optimized for compact digital still and video cameras. This solution promises to be very popular with camera manufacturers."

This new packaging solution helps designers save space on digital camera design boards and shorten the interconnection distance between electric components, significantly improving performance. The integrated SiP structure also shortens the development cycle and helps camera system manufacturers improve time-to-market.

"Slim digital camera models are popular with consumers and continue to gain market share. This new packaging technology will help camera manufacturers bring new compact models to market more quickly and more cost effectively. And the real benefit to consumers is that the new compact cameras will be using the full range of the innovative camera technologies that Zoran continues to deliver in each generation of the COACH product line," said Ohad Meitav, Vice President and General Manager, Zoran's Mobile division.

Since 2008, demand for increased memory has grown due to the need to support enhanced video performance and new features, functions and applications. Zoran is developing and delivering a host of new technologies that help consumers take better pictures such as digital video stabilization, lens distortion correction, wide dynamic range correction, anti-blur, multi- face tracking and the best low-light sensitivity for still and video photography in point-and-shoot digital cameras.

About ChipSiP

Founded in 2002, ChipSiP is the first IC integration house specializing in providing miniaturization solutions by SiP technology. Because the trend of being lighter and integrating with more applications for portable consumer electronics, ChipSiP is devoted to the design and integration of RF/Logic SiP, Memory SiP, and custom-made SiP based on its own capability of system integration and stacked design. ChipSiP has created value chain of SiP industry with its outstanding capabilities in wafer and resource integration. The accumulated sales have reached 25 million units with 10% of the digital camera market share. Customers include digital camera brand companies in Taiwan, Japan and Korea.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DTV, set-top box, DVD, digital camera, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in China, England, France, India, Israel, Japan, Korea, Sweden and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

    Contact Information

     Fenny Chen
     ChipSiP Technology Co., Ltd.
     Tel:   +886-2-8227-1799

     Betty Watkins
     Zoran Corporation
     Tel:   +408-523-4373

SOURCE ChipSiP; Zoran Corporation