Wang, Ching-shan, President of ChipSiP, said "The new packaging solution,
PoP (Package on Package), we have designed with Zoran takes advantage of
heterogeneous integration to deliver one gigabyte each of NAND and DDR memory
along with Zoran's COACH 12 digital camera processor in a small footprint
optimized for compact digital still and video cameras. This solution promises
to be very popular with camera manufacturers."
This new packaging solution helps designers save space on digital camera
design boards and shorten the interconnection distance between electric
components, significantly improving performance. The integrated SiP structure
also shortens the development cycle and helps camera system manufacturers
"Slim digital camera models are popular with consumers and continue to
gain market share. This new packaging technology will help camera
manufacturers bring new compact models to market more quickly and more cost
effectively. And the real benefit to consumers is that the new compact cameras
will be using the full range of the innovative camera technologies that Zoran
continues to deliver in each generation of the COACH product line," said Ohad
Meitav, Vice President and General Manager, Zoran's Mobile division.
Since 2008, demand for increased memory has grown due to the need to
support enhanced video performance and new features, functions and
applications. Zoran is developing and delivering a host of new technologies
that help consumers take better pictures such as digital video stabilization,
lens distortion correction, wide dynamic range correction, anti-blur, multi-
face tracking and the best low-light sensitivity for still and video
photography in point-and-shoot digital cameras.
Founded in 2002, ChipSiP is the first IC integration house specializing in
providing miniaturization solutions by SiP technology. Because the trend of
being lighter and integrating with more applications for portable consumer
electronics, ChipSiP is devoted to the design and integration of RF/Logic SiP,
Memory SiP, and custom-made SiP based on its own capability of system
integration and stacked design. ChipSiP has created value chain of SiP
industry with its outstanding capabilities in wafer and resource integration.
The accumulated sales have reached 25 million units with 10% of the digital
camera market share. Customers include digital camera brand companies in
Taiwan, Japan and Korea.
About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider
of digital solutions in the digital entertainment and digital imaging markets.
With two decades of expertise developing and delivering digital signal
processing technologies, Zoran has pioneered high-performance digital audio
and video, imaging applications, and Connect Share Entertain technologies for
the digital home. Zoran's proficiency in integration delivers major benefits
for OEM customers, including greater capabilities within each product
generation, reduced system costs, and shorter time to market. Zoran-based DTV,
set-top box, DVD, digital camera, multimedia mobile phone, and multifunction
printer products have received recognition for excellence and are now in
hundreds of millions of homes and offices worldwide. With headquarters in the
U.S. and additional operations in China, England, France, India, Israel,
Japan, Korea, Sweden and Taiwan, Zoran may be contacted on the World Wide Web
at http://www.zoran.com or at 408-523-6500.