Chiropractic Care of Minnesota Inc. Launches "Healing is Believing" Chiropractic Awareness Campaign

SHOREVIEW, Minn., April 4, 2011 /PRNewswire/ -- Chiropractic Care of Minnesota Inc. [ChiroCare], the region's largest independent chiropractic network and symbol for quality chiropractic care, today announces the launch of a comprehensive consumer education and awareness campaign to establish chiropractic as a safe and effective, scientifically rigorous health care field that enjoys a high degree of patient satisfaction.

The statewide campaign, themed "Healing is Believing", launches concurrently with the network's completely overhauled website, ChiroCare.com. The campaign encourages consumers to visit the website for its breadth of information and resources for all things chiropractic.  

ChiroCare.com provides a wealth of information at consumers' disposal, covering everything from pre through post-chiropractic visits – including topics such as 'Understanding Chiropractic', 'What to Expect', and an abundance of outside resources and editorial pieces. Consumers can also access an enhanced "Find a Doctor" search tool and downloadable educational materials.

The launch of ChiroCare.com is just the start for the "Healing is Believing" campaign to connect health care consumers with chiropractic. The campaign works hard to position the field of chiropractic as a viable, reliable treatment option for back pain, while reinforcing ChiroCare as the symbol of trusted and quality chiropractic care from their network of providers.

"We are thrilled to be delivering a multi-faceted, integrated campaign like this to health care consumers. This is not just about ChiroCare," said Tabatha Erck, CEO of ChiroCare, "we are re-branding chiropractic. This goes above and beyond our doctors' walls; it starts with providing education to reinforce chiropractic as a safe and effective treatment."

The "Healing is Believing" initiative is anchored by ChiroCare.com and kicks-off statewide with campaign elements in the Twin Cities, Rochester and Duluth markets, including broadcast, out-of-home, online and social media messaging.

"The launch of 'Healing is Believing' is the first step in educating people that they needn't let back pain cut pieces from their daily routines anymore," said William Barrett, D.C., ChiroCare spokesperson and Chief Clinical Officer. "We're helping dispel the myths and misunderstandings of chiropractic in our communities."

For more information about ChiroCare of Minnesota, visit www.chirocare.com.

About ChiroCare of Minnesota

ChiroCare of Minnesota, a nonprofit organization, is the upper Midwest's largest independent network of chiropractic providers – the name that symbolizes the standard of excellence among chiropractic practices. Since its beginnings in 1984 as the nation's first chiropractic network, ChiroCare has been the pioneer in managed chiropractic care for over 25 years. Our select network includes over 1,600 chiropractic locations throughout Minnesota and bordering areas of North Dakota, South Dakota, Iowa and Wisconsin. The network currently makes high quality, cost-efficient services available to approximately 1.1 million eligible members of ChiroCare's contracted customers. To assure patients of the highest quality care, ChiroCare follows a selective credentialing process, continually monitors doctor performance and patient satisfaction, and provides opportunities for continued chiropractic and practice education. ChiroCare is leading the way in promoting understanding and acceptance of the value of chiropractic in health care. 

SOURCE Chiropractic Care of Minnesota Inc.