NEW JERSEY, April 16, 2019 /PRNewswire/ - Today, ChizComm and Beacon Media Group, the leaders in full service marketing, communications, media planning and buying for children and families, announced the appointments of Kathleen Campisano to Global Chief Marketing Officer of ChizComm and General Manager of Beacon Media Group, along with Dean Shoukas as Vice President of Digital Marketing.
Kathleen is a team-focused business leader with a 25+ year record of driving multi-million dollar growth. She joins the company from Barnes and Noble, where she served as VP of Toys, Games and Specialty Products. During her 10 years in retail Campisano, and her team, not only launched a world class Educational Toys & Games Department but delivered a visionary Pop Culture Trend Shop to stores nationwide. Throughout her career she has held executive positions as EVP and Chief Marketing Officer for Mega Brands, SVP of Design, Product Development and Strategic Marketing for LeapFrog Enterprises, along with senior brand and product development positions at Fisher Price and Century Baby Products.
In her role, Kathleen will be based in New Jersey and oversee operations of the Beacon Media Group and serve as ChizComm's global Chief Marketing Officer. Kathleen's expertise across all areas of marketing, brand building, product line strategy and retail merchandising will further advance the future capabilities within both organizations.
"I am overjoyed to join a team so dedicated to understanding the customer journey, one that is committed to exploring and refining every medium available to reach meaningful connections with their audience. To be working alongside such talented and driven colleagues that rally every day to bring influence, creativity and innovative thinking to client services is truly a privilege" says Campisano.
ChizComm is also welcoming Dean Shoukas as the Vice President of Digital Marketing. In this new role, Dean will oversee all digital media initiatives from ChizComm's Toronto office, and will be supporting the digital media buying strategies of the Beacon Media Group. Former Director of Digital Sales, Dean comes to ChizComm having spent the past 11 years at Corus Entertainment, where he managed sales relationships with key partners and oversaw a digital sales team that saw year after year growth.
"Having Kathleen join our team is a giant leap in the right direction when it comes to building and elevating strategies in every aspect of marketing," says Harold Chizick, CEO, ChizComm. "I'm extremely excited about the executive appointments of Kathleen and Dean, as both additions are helping put in place a vision for a much broader future in elevating brands and creating consumer awareness for our clients."
ChizComm is a full-service marketing and communications agency, specializing in the strategy and execution of public relations, digital marketing, social media, and creative services. At ChizComm, they cultivate long-lasting, impactful connections between consumers and brands across a diverse range of industries. Fun and creativity fuel their success across all aspects of strategic cohesive marketing, including paid media campaigns across digital and traditional platforms, product launches, influencer collaborations and events. With a team of dedicated professionals who are committed leaders and influencers in the world of marketing, ChizComm's integrated expertise allows them to bring the voice of brands to the forefront.
ChizComm's philosophy remains as true as it has since their inception many years ago, "Influence, Innovate and Create to bring BIG ideas to life."
ABOUT BEACON MEDIA GROUP
Beacon Media Group has built long-term client relationships and earned unprecedented client retention rates by offering stability, experience and accessibility while optimizing and strategically repositioning our client's media buying, flighting and pricing.
The company has been in business since 1992, initially as Summit Media and from January 2006 as Beacon Media, specializing in the youth media market offering media planning and media buying targeted to children and their parents.
Beacon Media principals bring over 75 years of experience in servicing these industries and clients.
SOURCE ChizComm Ltd.