Chloe's Soft Serve Fruit Co. Takes to the Road with National Pops Launch and Truck Tour

Chloe's Soft Serve Fruit Pops™, the Cool Way to Eat Fruit, Hit Shelves Nationwide in May

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May 20, 2015, 01:38 ET

NEW YORK, May 20, 2015 /PRNewswire/ -- Chloe's Soft Serve Fruit, a frozen treat made from only real fruit, filtered water and a touch of organic cane sugar, announces the nationwide launch of its first mass retail offering, Chloe's Soft Serve Fruit Pops™. To spread awareness of the brand and new product, Chloe's Soft Serve Fruit Co. will take the Pops on the road this spring and summer in a colorfully branded sampling van. The Chloe's van along with its Pops carts, bikes and team of Brand Ambassadors will make stops in Texas, California and Georgia dispensing free Pops to one and all!

Chloe's Soft Serve Fruit Pops offer intense, delicious flavor thanks to the high fruit content in each pop. Available in five varieties – Dark Chocolate, Pineapple, Mango, Raspberry and Strawberry – Chloe's Soft Serve Fruit Pops are a guilt-free alternative to high fat ice cream or frozen yogurt made with artificial ingredients. At only 60 calories and with just 13-15g of sugar each, the Pops are free of preservatives, additives, high fructose corn syrup and stabilizers. In addition, Chloe's Soft Serve Fruit Pops are free of dairy, gluten, fat, and the eight major allergens and are vegan and kosher pareve.

"This is not your traditional frozen treat. Our pops taste of real fruit, have a creamy consistency and a slow drip factor due to the high fruit content and absence of stabilizers, all of which are unique in the market," said Chloe Epstein, president and co-founder of Chloe's Soft Serve Fruit Co. "Two years after we opened up shop in New York City, we discovered that our soft serve fruit mix was just as delicious frozen on a stick as it was in a cup. Now, with distribution at major retailers and in food service nationwide, we're delighted that people can enjoy our frozen innovation on a wider scale."

Chloe's Soft Serve Fruit Pops are now available in more than 2,000 grocery stores nationwide including HEB, Kroger, Fresh & Easy Markets, Mrs. Greens Markets, Bay Area Whole Foods, Wegmans and at the Chloe's Soft Serve Fruit Store in New York City's Union Square as well as online through Fresh Direct in early June. Pops are available for the MSRP of $3.99 - $4.99 for a box of four.

Consumers can enjoy free samples of Chloe's Soft Serve Fruit Pops and some branded summer giveaway items as the company hits the road this month. Find the Chloe's Soft Serve Fruit Co. van (#ChloesCoast2Coast) at:

Sunday, May 31, 2015 from 7:30-10:00 a.m. CDT
Run Houston!
University of Houston-Clear Lake
2700 Bay Area Blvd.
Houston, TX 77058

Sunday, June 14, 2015 from 1:00-6:00 p.m. PDT (after LGBT parade)
LASC Live @ PRIDE
LA Sporting Club
8592 Santa Monica Blvd.
West Hollywood, CA 90405

Tuesday, June 16, 2015 from 6:00-9:00 p.m. EDT
Pints for Park at Parkside Piedmont
Orpheus Brewery
Parkside Partners
1440 Dutch Valley Pl NE
Atlanta, GA 30324

Saturday, June 20, 2015 from 4:00-8:00 p.m. EDT
Peachtree Hills Park Family Fun Day
308 Peachtree Hills Ave., NE
Atlanta, GA 30305

Visit http://www.chloesfruit.com/ and follow @Chloesfruit for tour updates and additional stops.

About Chloe's Soft Serve Fruit
Chloe's Soft Serve Fruit Co.™ celebrates the wonder of fruit: its rich flavor, luxurious mouth feel, and natural origin. Available in the traditional soft serve format or as a frozen pop, Chloe's Soft Serve Fruit answers the consumer desire for great taste and clean, simple ingredients. With 14 varieties of soft serve fruit mix and eight varieties of pops from which to choose, Chloe's Soft Serve Fruit offers big, delicious flavor using only fruit, water and a touch of organic cane sugar. Chloe's Soft Serve Fruit is free of dairy, gluten, fat, and the eight major allergens, and is vegan and kosher pareve. Founded by a trio of health-conscious entrepreneurs in 2010, the company has grown from its brick-and-mortar shop in NYC to national distribution of its soft serve fruit mix and pops nationwide. For more information, visit: www.chloesfruit.com.

Photo - http://photos.prnewswire.com/prnh/20150520/217478
Logo - http://photos.prnewswire.com/prnh/20150507/214479LOGO

SOURCE Chloe’s Soft Serve Fruit Co.