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Chow Tai Fook apoia o lançamento da Academia de Joalheria Loupe
  • РоÑ�Ñ�иÑ� - PуÑ�Ñ�кий
  • Polska - Polski


News provided by

Chow Tai Fook Jewellery Group

Dec 18, 2019, 03:50 ET

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Objetivo é promover o trabalho artesanal intergeracional e cultivar qualidades artesanais

HONG KONG, 18 de dezembro de 2019 /PRNewswire/ -- Com um forte compromisso de preservar a tradição, ao mesmo tempo que cria um futuro mais sustentável, a Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", "o grupo" ou "a empresa"; código da ação SEHK: 1929) lançou uma estratégia de sustentabilidade de dez anos. É fundamental para essa estratégia a Academia de Joalheria Loupe (Loupe Jewellery Academy), formada por uma parceria estratégica com a Haute École de Joaillerie (HEJ) da França, a mais antiga escola de joalheria do mundo, fundada em 1867, em Paris, por Joalheiros Franceses (French Jewellers). Ela foi criada para moldar o futuro por incubar e inspirar as próximas gerações no setor de joalheria.

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Sylvie Ballivet (à esquerda), diretora de design da HEJ Paris, deu as primeiras aulas de alto design de joias em junho e setembro, encorajando os estudantes a adotar um método de mente aberta e inovador em seus designs. (PRNewsfoto/Chow Tai Fook)
Sylvie Ballivet (à esquerda), diretora de design da HEJ Paris, deu as primeiras aulas de alto design de joias em junho e setembro, encorajando os estudantes a adotar um método de mente aberta e inovador em seus designs. (PRNewsfoto/Chow Tai Fook)
O currículo da Academia de Joalheria Loupe traz todos os detalhes minuciosos do alto design de joias, variando dos fundamentos à geração dos conceitos significativos de design e da criação de designs próprios à seleção de material. (PRNewsfoto/Chow Tai Fook)
O currículo da Academia de Joalheria Loupe traz todos os detalhes minuciosos do alto design de joias, variando dos fundamentos à geração dos conceitos significativos de design e da criação de designs próprios à seleção de material. (PRNewsfoto/Chow Tai Fook)

O currículo da Academia de Joalheria Loupe é dividido em três pilares: design, trabalho artesanal, vendas e marketing. Ela objetiva fornecer treinamento profissional sobre todos os aspectos do setor de joalheria. Também esperamos promover o trabalho artesanal e a inovação intergeracional, além de cultivar um espírito artesanal de perseverança entre os produtores e designers jovens e aspirantes da joalheria", disse o diretor-executivo do Grupo Chow Tai Fook Jewellery, Bobby Liu.

O primeiro curso de alto design de joias, supervisionado pela diretora de design da HEJ, Sylvie Ballivet, terá 12 designers de joias da Chow Tai Fook, com treinamento intensivo e inspirador que vai durar um total de seis semanas em junho.

Um conselho de mentores especializados foi convidado para fornecer sugestões para o desenvolvimento de longo prazo da academia. "Continuaremos a refinar o currículo, de forma que a Academia de Joalheria Loupe irá se tornar uma importante fornecedora de educação superior no setor de joalheria", disse o consultor da Academia de Joalheria Loupe, Corentin Quideau.

A Academia de Joalheria Loupe planeja cooperar com o Instituto Gemológico da América (GIA – Gemological Institute of America), a maior autoridade do mundo em diamantes e pedras e pérolas coloridas, a fim de fornecer treinamento de classe mundial a profissionais do setor, sobre tópicos como gemologia, conhecimento de joalheria e design de joalheria. O vice-presidente-executivo e diretor do Laboratório e Pesquisa do GIA, Thomas Moses, também expressou sua apreciação do currículo completo da academia. "É uma decisão prudente da Academia de Joalheria Loupe iniciar o programa com um curso de alto design de joias, através do qual os estudantes podem melhorar seus conhecimentos de design significativamente".

Como parte da estratégia de sustentabilidade de dez anos, a Chow Tai Fook espera envolver profissionais de joalheria e amadores entusiasmados, no esforço para expandir ainda mais o programa educacional do Grupo.

Foto - https://mma.prnewswire.com/media/1055447/Sylvie_Ballivet_Design_Director_HEJ_Paris.jpg 

Foto - https://mma.prnewswire.com/media/1055448/Loupe_Jewellery_Academye_detail_high_jewellery_design.jpg 

FONTE Chow Tai Fook Jewellery Group

Related Links

https://www.chowtaifook.com/

SOURCE Chow Tai Fook Jewellery Group

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