Chris Lanning Joins ASG to Expand its Retail Brand Services
COLUMBUS, Ohio, March 17 /PRNewswire/ -- Asset Strategies Group, LLC. (ASG) announces Chris Lanning has joined ASG to expand the company's services to include brand operations. ASG provides consulting and services to its retail clients improving their real estate processes and utilization. As an extension of ASG's capabilities, Chris will lead the firm's expansion of services to include revenue generating and operational initiatives that optimize retailers' customer in -- store experience and brand performance.
Chris has over 27 years of executive leadership experience within the retail and branded consumer products industry, including EVP and director of store operations at Victoria's Secret, and senior leadership positions at Bath and Body Works, The Coca–Cola Company, Gap Inc. and Federated Department Stores. Throughout his career he has developed and implemented best practices and processes to improve store and business operations, sales effectiveness, in–store brand experiences and talent management initiatives.
"I am excited to add Chris' capabilities to the suite of practice services and products ASG is already delivering to its retail clients," said Steve Morris, co–founder of ASG. "We believe there is an incredible opportunity for retailers to leverage their store brand assets and Chris will help us deliver a more comprehensive set of solutions to retailers looking for revenue and operational opportunities both within their existing footprint and as they grow."
Chris commented, "I am excited to join the ASG team and to build on what has become a leader in the disciplines of real estate strategy, store design and construction solutions for retailers. Providing our clients partnership in the area of brand operations, positions ASG as an integrated retail operations partner for our clients. Our customer centric approach will enable profitable revenue and market share growth through brand experience, operational excellence and talent management capabilities."
SOURCE Asset Strategies Group, LLC
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