LOS ANGELES, April 29, 2011 /PRNewswire/ -- Christian Audigier, through his holding, Nervous Tattoo, Inc., sold the rights to the master license of Ed Hardy to Iconix Brand Group. Audigier retained the license to certain products like t-shirts, hats, hoodies, etc.
Iconix Brand Group is a leading worldwide brand management company with a portfolio of brands including: Material Girl, Rocawear, Candie's, and now Ed Hardy.
Audigier declared, "I came to appreciate firsthand the marketing genius of Neil Cole, CEO of Iconix, and the brand is in excellent hands." He added, "another milestone in my American Dream."
SOURCE Nervous Tattoo, Inc.