NEW YORK, June 1, 2017 /PRNewswire/ -- Ecco Domani Pinot Grigio has partnered with acclaimed fashion designer Christian Siriano to create a limited-edition label for the summer season. Available in stores nationwide beginning this June, the unparalleled label styled by Christian Siriano makes Ecco Domani Pinot Grigio the season's must-have for all sipping and entertaining occasions.
Drawing inspiration from 1960s Palm Springs, Siriano's label brings to life the iconic glamour of the era while celebrating Ecco Domani Pinot Grigio's distinguishing flavor profile. With an exuberant palm-leaf pattern decorated in Ecco Domani's signature green and bright pinks, the limited-edition label effortlessly upgrades the everyday and helps set the tone for the perfect summertime soiree.
"In designing this label for Ecco Domani, I looked to capture the vintage floral textiles that fueled Palm Springs in the mid-20th century, combined with fresh, bright patterns that fit with the trends of today," said Siriano. "Summer is filled with chic, special gatherings so I wanted to create a design that adds an element of sophistication to these occasions and helps create lasting memories. I find that in both fashion and entertaining, you can elevate the everyday by incorporating simple yet elegant details, and I think this label does exactly that."
While the limited-edition label is sophisticated and stylish, the wine inside proves to be just as chic, from its delicate citrus and floral aromas, to the tropical fruit flavors and its crisp, refreshing finish. With his bold label design in full bloom, Siriano naturally extends the Pinot Grigio's flavor profile beyond the wine itself and adds to it an element of contemporary elegance.
"Christian Siriano's design for Ecco Domani Pinot Grigio beautifully represents the brand's commitment to supporting personal style," said Julia Nader, Director of Marketing for Ecco Domani. "Christian has artfully taken his show-stopping aesthetic from the runway, and created a label design that brings that glamour directly into the hands of our fans and consumers."
To celebrate Christian's beautifully-designed Ecco Domani Pinot Grigio label, consumers will be invited to participate in the #STYLEDBYSIRIANO FASHIONABLE ESCAPE contest. One grand prize winner and his or her guest will receive two tickets to attend Christian Siriano's September 2017 runway show in New York City. Additional details will be announced on Ecco Domani's social channels.
The Christian Siriano-designed label for Ecco Domani Pinot Grigio will be available in stores nationwide beginning June 1 for a suggested retail price of $10.99.
ABOUT CHRISTIAN SIRIANO
Designer Christian Siriano launched his eponymous collection in 2008 following his studies in London under Vivienne Westwood and Alexander McQueen. The Christian Siriano collection is now shown each season at New York Fashion Week, and presented in New York and Paris to retailers. Known for whimsical and show-stopping design – from fantasy evening gowns and cocktail dresses, to tailored sportswear, to intricately detailed shoes and accessories – the collection can be found at Neiman Marcus and other department stores and specialty boutiques around the globe. In 2012 the first flagship Christian Siriano store opened on Elizabeth Street in New York City, and in 2013 he was inducted as a member of the Council of Fashion Designers of America (CFDA).
Dubbed "the new king of old-school glamour" by Elle, his designs have appeared in countless editorials and have been worn by the world's leading ladies, from stars of film (Gwyneth Paltrow, Hilary Swank, Sarah Jessica Parker, Jennifer Lopez, Shailene Woodley, Patricia Arquette, Emily Blunt, Sharon Stone) to icons of music (Rihanna, Lady Gaga, Taylor Swift, Solange Knowles, Nicki Minaj, Carrie Underwood) to stars of television (Tina Fey, Lea Michele, Christina Hendricks, Heidi Klum, Allison Williams, Oprah Winfrey, Edie Falco) and darlings of fashion (Victoria Beckham, Alexa Chung, Dita Von Teese, Kate Upton, Olivia Palermo, Coco Rocha), to name just a few. Last year, he had one of the most iconic moments of his career when he dressed The First Lady of The United States, Michelle Obama.
Christian Siriano also designs four seasonal collections of affordable shoes and handbags for Payless ShoeSource, an ongoing guest designer collaboration since 2009, and their best-selling ever. Other design partnerships have included a makeup line for Victoria's Secret, clothing and accessories with Lane Bryant, Disney and Best Buy, amongst others. He is the youngest person to ever appear on the Crain's "40 Under 40" list and appeared last year on Forbes Magazine's "30 Under 30." "Silhouette," his first fragrance, launched in 2014. Christian Siriano eyewear, handbags, bedding, and beauty collections all debuted last year.
ABOUT ECCO DOMANI
Ecco Domani translates to "Here's tomorrow" in Italian, reflecting a forward-thinking approach to crafting authentic Italian wines. Hailing from the renowned Italian regions of Tre Venezie (Trentino-Alto Adige, Veneto and Friuli-Venezia Giulia), Ecco Domani continues to honor the rich heritage of authentic Italian Pinot Grigio while producing a modern, sophisticated wine for Ecco Domani enthusiasts and new consumers alike to enjoy.
Ecco Domani wines embody the stylish, contemporary side of Northern Italy. A perfect partner to a wide range of foods, Ecco Domani wines offer bright fruit flavors and a fresh, approachable style, making them a go-to choice for savvy hosts who want to celebrate the everyday. Beyond the wine glass, Ecco Domani has contributed more than $1.8 million to support up-and-coming designers such as Rodarte, Proenza Schouler, Zac Posen and Prabal Gurung through the Ecco Domani Fashion Foundation.
For more information about Ecco Domani as well as entertaining tips and original recipes, please visit us online at:
1 © IRI, Latest 52 Weeks 02-19-17, TTL US MULO, Italian Pinot Grigio 750mL, Volume Sales
Italian Table Wine, ©2017 Ecco Domani USA, Hayward, CA. All rights reserved
SOURCE Ecco Domani