Christie & Co's Innovative Conversion Market Research Methodology Provides Roadmap to Success

SANTA BARBARA, Calif., June 29, 2018 /PRNewswire/ -- CEOs are finding themselves on ever more unstable footing as investors demand growth and consumers demand transparency and answers. In increasingly competitive markets, brands are scrambling to find an explanation for slowed or stagnating growth, and management tends to be the scapegoat.

But CEOs do not need to live in fear of the quarterly results. A disrupting agency in California has a better solution: Base your expansion strategy on Christie & Co's Conversion Market Research can develop an accurate route for growth.

Blaming the management has long been the modus operandi, but recently there has been a string of high-profile departures. Groupon, Tesla, Blackberry and Men's Warehouse all lost their CEOs and founders in a quick succession. None of these business moguls stepped down due to nasty tabloid scandals or ethics violations, but simply due to growth issues. It seems at the moment, when facing dwindling profits, the solution is to shoot the management.

Even in industries traditionally considered relatively stable and insular, change is happening rapidly. According to Fortune, the nearly $1 trillion U.S. grocery industry has seen a mass exodus: top management changes at Smuckers, First Hormel, Whole Foods, Nestle, Coca Cola, General Mills and Mondelez are all casualties in the search for a formula that will satisfy ever-changing shoppers. This May, the Wall Street Journal published this shocking news, "Over the past two years, at least 16 major packaged-food and beverage chief executives have stepped down."

Christie & Co, however, can halt this trend, by offering brand managers a lifeline: revolutionary market research and data that'll help companies make more cost-effective decisions.

"Management has been limited by the quality of data provided them," said Gillian Christie, Founder and CEO of Christie & Co. "Results of focus groups, electronic surveys, and computer algorithms are extremely limited in their authenticity and accuracy. A new technology was needed, so after years of discovery and testing we launched Conversion Market Research™. The results prove its worth."

Conversion Market Research is a precise one-on-one research technology, based on consumer preferences, perspectives and emotional triggers. The research is a unique convergence of logic, intellect and emotion. It gathers specific audiences' opinions about their current choices as well as what could motivate them to change both their mind, and more importantly, their subsequent purchasing decisions.

Christie & Co's technology looks at what really influences customers' purchasing behavior, identifying pre-purchase decision drivers, or PPD2s. Given that respondents are neither being sold anything, or being paid for their thoughts, the Conversion Market Research is gathering preferences that are totally unadulterated by the researcher. The respondents want to become part of the community.

To help brands, Christie & Co pulls together all this data and undertakes a deep-dive analysis of the results, providing them with a Mental Matrix. This Mental Matrix is fundamental, giving management the answers necessary to build a successful brand, or revive one that is failing.

For example, Christie & Co helped turn around Soy Delicious to So Delicious; though it seems like just a simple rebranding, the decision was backed by solid research from consumers.

"We did Conversion Market Research for a brilliant innovative company, Turtle Mountain, whose Soy Delicious frozen dessert was strong in the natural channels but weak in mass market," Christie recalls. "Our Mental Matrix identified the barrier; soy was misunderstood and a deterrent. We recommended making a simple name change from Soy Delicious to So Delicious, to sidestep this. Off the back of this change, so many new doors opened; new ingredients, accurate branding, and a large acquisition in 2017. The research did its job."

Smarter branding and marketing starts with a willingness to change. It's time for larger corporations to eliminate old market research approaches and find out what the customers really want. For smaller brands, determining consumer preferences is now easier than ever with the help of such technologies. Christie & Co.'s Conversion Market Research is the change that is needed for businesses to succeed at all levels of growth -- and in a cost-effective manner.

Christie & Co has over 25 years of successful strategic brand development, public relations, market research, creative, advertising, marketing, and investor relations experience. The company has in-depth understanding and experience in the green building products, home and consumer products, lifestyle, health & wellness, natural food & beverage, outdoor sports, environmental services, non-profit, and social business sectors. 

Christie & Co developed and successfully implemented their unique Organic Marketing™ Program, getting defined results with a minimal use of resources. The program has an outstanding track record, helping numerous ethical organizations accomplish their goals. For further information, contact Alissa Sears, [email protected] or call 805 969 3744.

SOURCE Christie & Co

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