Christmas Decor by Cowleys Awarded '2012 Back in the Saddle' Award for the Most Reinvigorated Franchise

NEPTUNE CITY, N.J., Feb. 14, 2012 /PRNewswire/ -- Through the use of innovative value-added marketing strategies and selective incorporation of new technologies (not to mention working Santa's elves around the clock!), Christmas Decor by Cowleys was able to achieve its ambitious double-digit growth plans. Said Bill Cowley, "It all comes down to focusing on those variables within your control, creating and exploiting new revenue opportunities, and staying focused on the key fundamentals necessary to grow your revenues." Small- and medium-sized business owners have a hundred daily distractions pulling them in all different directions. Prioritizing objectives to maximize your productivity makes all the difference.

Many businesses chose to slash their advertising and marketing budget during the economic downturn. Conservation of cash was the mantra of the day. However, with less overall marketing, those businesses that bucked the trend and increased advertising and marketing reaped higher returns. For Cowleys, their voice was stronger and their advertising dollars more productive. Cowleys also took advantage of new ways to reach customers beyond traditional print advertising including email marketing, social media, blogs, networking and videos.

Said Cowley, "A major reason for us getting into this business was more than making attractive holiday lighting displays. My brother and partner Drew and I felt that with our pest control business infrastructure we had the personnel and resources to do something positive about all of the unnecessary debilitating ladder injuries, including deaths, resulting from people attempting to hang their own lights. Every holiday season the local emergency rooms are filled with people injured from ladder falls. The truth is that there are too many people who don't belong on ladders because of age or physical condition. Cowleys has a crew of young guys in tip-top shape who are used to working outdoors in the harshest of conditions. Ladder climbing is dangerous business. Every Christmas Decor job means one less inexperienced person dangling off a ladder. For us, that's what holiday goodwill is really about - keeping families safe."

Cowleys business efforts paid off, experiencing an eye-popping 24% growth rate over last year. Based on this exceptional performance, Christmas Decor by Cowleys was the proud recipient of the "Back in the Saddle" franchise of the year award. This award is presented to the veteran franchisee that has reinvigorated their business, taking the necessary steps to put themselves back on the performance fast track and laying the groundwork for future success. 

Christmas Decor by Cowleys is one of three divisions of Cowleys Termite & Pest Services. Cowleys Termite & Pest Services, founded in 1991, has been helping New Jersey homes and businesses resolve a full range of pest infestations and dangerous moisture issues. Cowleys also offers nuisance wildlife removal and crawlspace encapsulation in NJ and Bird Control Services throughout the Mid-Atlantic States. For more information, visit www.christmasdecorbycowleys.com or www.cowleys.com.

Photo: http://www.ereleases.com/pic/Christmas-Decor-by-Cowleys.jpg

For More Information, Contact:

Bill Cowley
Cowleys Pest Services
38 West Sylvania Avenue
Neptune City, NJ 07753-6733
732-897-9553

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SOURCE Cowleys Termite & Pest Services