Christmas Flash Mob Breaks YouTube Record

Dec 23, 2010, 10:48 ET from Alphabet Photography

TORONTO, Dec. 23 /PRNewswire/ - Alphabet Photography Inc., based in Niagara Falls, Ontario organized a Flash Mob on November 13th to simply spread some Christmas cheer and thank its customer base, but it seems to have taken on a life of its own ever since it was uploaded on November 16.  

Impressively, in just seven weeks, the video has went from a Christmas Video Card produced and created by a small Niagara Falls-based company to send to their clients, to a YouTube record breaker, recently surpassing over 25.5 million views.

Jennifer Blakeley, Founder of came up with the idea for the flash mob and organized Chorus Niagara, a non-profit choir of more than 80 singers who went from quietly blending into the busy mall atmosphere to belting out a classic Christmas carol to the shock and amazement of mallgoers at Seaway Mall in Welland, Canada.

"Never in our wildest imagination did we think our Christmas video would create so much buzz and attention all across the world; it was really meant to just act as a Christmas card as part of our monthly newsletter to our customers," said Jennifer Blakeley, Founder and President of Alphabet Photography.  "It's an absolute honour to lay claim to the world's most-watched Flash Mob of all time," she added.

To date, the Christmas Food Court Flash Mob garnered over 26 million views. Other flash mobs that have been uploaded to YouTube and have went viral have taken months and years to reach the million mark; Alphabet Photography's took only seven weeks to beat the record. Notables include "Freeze" in New York's Grand Central with 24.3 million views; Sound of Music at Central Station Antwerp (Belgium) with 23.8 million views and the T-Mobile Dance and Liverpool Street Station with 25.2 million views, which has now been bumped to the second most-watched flash mob.

"The Christmas Food Court Flash Mob video was all about the message of Christmas getting out there.  The fact that it is now the most-watched in the world is just a bonus."

The video has been featured by hundreds of major media outlets including: CNN, Good Morning America, The View, Inside Edition, eTalk and ABC World News, to name a few.

The video can be viewed by visiting or by searching Christmas Food Court Flash Mob on

SOURCE Alphabet Photography